VK, the no.1 ready-to-drink beverage for students eight years running and a staple of partying and celebrations, has just reintroduced a fan favourite for the festive season, due to hit shelves this November.
The iconic fruity-flavoured alcoholic beverage, popular for its variety of flavours including the staples VK Blue, VK Watermelon, and VK Orange & Passionfruit, is gearing up for Christmas with the release of VK Candy Cane.
VK Candy Cane’s flavour is sweet strawberry with hints of peppermint – providing the iconic candy cane flavour of Christmas in a tasty red beverage.
The bottles are available in limited edition festive Mixed Packs, available from Tesco, ASDA, B&M, and Home Bargains from the start of November.
The festive VK Mixed Pack, which contains 10 x 275ml bottles of the 4% drink, have an RRP of £10. Flavours include VK Candy Cane and a selection of VK favourites – Blue, Strawberry & Lime, Orange & Passion Fruit, Tropical Fruits, Apple & Mango, Watermelon, Black Cherry, and Raspberry & Peach.
Shoppers who can’t get enough of the festive flavour can also purchase 70cl bottles from B&M, Home Bargains, and a selection of convenience stores.
In 2019 Candy Cane mixed packs sold out across the nation by 15th December following unprecedented demand – so VK fans need to be quick off the mark to get their hands on this limited edition flavour.
Charlie Leaver, Head of Brand at Global Brands Ltd: “At VK we love all that Christmas brings, from celebrations with friends and family through to fun flavours like gingerbread and candy cane. Following huge demand for candy cane in 2019, we couldn’t help but bring it back for fans to try this year.
“We hope you enjoy celebrating Christmas with this fan favourite!”
Those purchasing a festive Mixed Pack will also be in with a chance of winning an iconic and exclusive VK Christmas jumper. There are over 100 Golden Tickets placed randomly in the festive Mixed Packs – and all that winners have to do is take a picture of their ticket and send this to @VKdrink on Instagram to claim their jumper, while stock lasts!
There are also hundreds of Christmas prizes to be won in multiple giveaways across VK’s Instagram this Christmas, including VK Santa hats.
Download images for this release here.
Sources
- NUS Drink Tracker 2021
- CGA OPMS Data P03 (MAT 26/03/2022)
