Our Executive Team

We take care of things ourselves, everything we do is in-house and that’s what makes us so great! From data and insight to distribution and customer care, we pride ourselves in investing in our people and their skills, expertise and experience. Having all this in-house makes us agile, adaptable and keeps us pushing the boundaries.

Our executive team have a clear vision for the future, they’re ambitious and support our teams on innovation and creativity.

Founder and Chairman

Steve Perez

Global Brands Managing Director

Mark James

Group Managing Director

Shaun Bacon

CommercIal Director

Julian Atkins

Marketing Director

Matt Bulcroft

UK Sales Director

Mike Smith

Director of sales - international

Keith Beattie

Director - on trade

Santi Perez