VK Squashka Celebrates Debut Scottish Listing as RTD Boom Continues
VK has announced an expansion of its newest offering north of the Scottish border, securing a listing for the brand’s latest RTD, VK Squashka, in Scotmid Co-operative. VK Squashka has launched across 180 stores for a six-week promotional period, until 6th March, with 85 stores serving as core RTD outlets – showcasing genuine demand for […]
VK unveils new enhanced RTD, ‘VK Squashka’, inspired by students
VK has announced a brand-new addition to its portfolio launching this November – bringing something completely different to the UK’s enhanced RTD market. Inspired by the brand’s loyal student fanbase, VK Squashka has been born from the university cultural phenomenon which sees students mixing their own “Squashka” (or “Squadka”) as a pre-drinks ritual. On student […]
Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK
This April, an exciting competition is coming to stores across the UK, offering shoppers the chance to win a dream party-goer getaway – a holiday to Ibiza! From March 27th, a new competition is coming exclusively to Tesco, giving shoppers the chance to win a holiday to Ibiza worth £1,500. Limited edition VK Mixed Packs […]
VK launches zero sugar VK & SODA Lime and VK & SODA Berries
The new beverage has zero sugar and 56 calories, while delivering popular flavours from the On Trade. VK, the No.1 RTD brand (by both volume and value) in the UK On Trade,1 has launched a zero sugar, 56 calories range based on the much-loved originals. VK & SODA is a light and bubbly beverage with […]
VK fan fave Candy Cane returns
VK, the no.1 ready-to-drink beverage for students eight years running and a staple of partying and celebrations, has just reintroduced a fan favourite for the festive season, due to hit shelves this November. The iconic fruity-flavoured alcoholic beverage, popular for its variety of flavours including the staples VK Blue, VK Watermelon, and VK Orange & […]
VK announces Glow Up rebrand
The iconic beverage VK, cornerstone of the UK’s leading independent drinks business Global Brands Ltd, has revealed a new logo and primary packaging redesign this week. VK, the No.1 RTD for students eight years running has rebranded with a vibrant, bold design, which aligns with the brands positioning as relevant, playful, and cool. The new […]