FRANKLIN & SONS APPOINTS NEW MASTER IMPORTER TO ACCELERATE US GROWTH
Franklin & Sons has announced the appointment of Endurance Brands LLC, part of The Sheehan Family Companies as its exclusive master importer for the United States. The long-term agreement represents a significant next step in the brand’s long-term ambition to build a bigger, stronger footprint across the US market. Having successfully operated in the US […]
HOOCH SECURES TESCO LISTING AS RTD GROWTH ACCELERATES
Iconic RTD brand Hooch, renowned for bringing bold flavour and unmistakable personality to the drinks aisle for over three decades, has secured a listing with major UK supermarket, Tesco for its Hooch Lemon and Hooch Cherry flavours. Available in Tesco stores nationwide from 20th April, the listing makes it easier than ever for consumers to […]
Global Brands targets booming high-ABV RTD cocktail category with launch of Quadz
Global Brands is bolstering its portfolio with its latest innovation, Quadz – a no-nonsense solution to pre drinking that will burst onto the alcoholic RTD scene in May. Quadz will add a unique presence to Global Brands’ growing product range and is a launch that embodies the drinks producer’s bold approach to creating drinks that […]
A JUICY NEW SERVE: HOOCH CAPITALISES ON PEACH BOOM WITH LATEST FLAVOUR INNOVATION
Hooch, the iconic RTD brand renowned for bringing bold flavour and unmistakable fizz to the drinks aisle for over three decades, has unveiled its latest flavour innovation – Peach Hooch. Bursting with plump, juicy peach notes and finished with its signature Hooch fizz, the new variant is set to inject a fresh twist into fridges […]
Global Brands Expands into new category with the Launch of Nottari Sambuca
Global Brands has announced a new addition to its extensive portfolio, Nottari Sambuca, an Italian liqueur, that offers a bold, new opportunity in the category for pubs and bars across the UK. The new Nottari Sambuca, which will be launching at Northern Restaurant and Bar 2026 trade event, includes two SKUs: Nottari Bianca, a crystal […]
JAPANESE-INSPIRED LIQUEUR ASUKI TARGETS GROWTH IN ASIAN FLAVOURS AND SPRITZ OCCASIONS
A new name is entering the UK drinks market with the launch of ASUKI, a Japanese-inspired liqueur created for the modern aperitivo moment. ASUKI has been created to meet growing consumer demand for Asian flavour cues, lower ABV serves, and elevated social drinking occasions across the on trade. Launching with two 17% ABV variants, Yuzu […]
VK Squashka Celebrates Debut Scottish Listing as RTD Boom Continues
VK has announced an expansion of its newest offering north of the Scottish border, securing a listing for the brand’s latest RTD, VK Squashka, in Scotmid Co-operative. VK Squashka has launched across 180 stores for a six-week promotional period, until 6th March, with 85 stores serving as core RTD outlets – showcasing genuine demand for […]
HOOCH ON DRAUGHT HITS 86,000 PINTS AS KEGGED ALCOHOLIC LEMONADE FUELS ON-TRADE MOMENTUM
Iconic RTD brand, Hooch, made its first ever move on draught in spring 2025, responding to growing consumer appetite for fruit-forward, lower-ABV serves that offer something genuinely different on the bar. For the first time in its 30-year history, the iconic alcoholic lemonade was kegged and poured through taps into bespoke glassware, delivering a highly […]
VK unveils new enhanced RTD, ‘VK Squashka’, inspired by students
VK has announced a brand-new addition to its portfolio launching this November – bringing something completely different to the UK’s enhanced RTD market. Inspired by the brand’s loyal student fanbase, VK Squashka has been born from the university cultural phenomenon which sees students mixing their own “Squashka” (or “Squadka”) as a pre-drinks ritual. On student […]
GLOBAL BRANDS PARTNERS WITH DERBYSHIRE CONSTABULARY
Global Brands has announced it is supporting Derbyshire Police and Crime Commissioner on her “Don’t Risk The Drive” campaign – aiming to combat drink driving over the festive period. The campaign, launching on 3rd November, is designed to encourage locals to plan ahead of any festivities this Christmas – such as exploring public transport routes, […]