Hooch launches limited edition collab with SALT, backed by 90’s music icon, Bez

The original alcoholic lemonade, Hooch, has announced an exciting brand collaboration with award-winning craft brewery, SALT; launching a limited-edition product available in major mults and on-trade venues, supported by 90’s music icon, Bez. Taking inspiration from the 90s ‘Cool Britannia’ era and launching just in time for summer, ‘Twisting My Lemon Man’ is a light […]

Global Brands Expands Spirits Portfolio with Shanky’s Whip Partnership

Global Brands Ltd is proud to announce a further expansion of its spirits portfolio, thanks to its recent partnership with Shanky’s Whip, the original Irish black liqueur and whiskey blend. The partnership will see Global Brands take full UK distribution for Shanky’s Whip across on and off trade, online and cash and carry channels. The […]

VK enters alcohol-free category with VK 0.0%

The UK’s biggest RTD brand in the on-trade category*, VK, is entering the alcohol-free market for the first time with the launch of ‘VK Blue 0.0%’. The launch comes following shifting market dynamics and consumer behaviours, which have seen low and no-alcohol products become the fastest-growing category in the on-trade sector in the last year, […]

Global Brands receives Royal recognition with prestigious King’s Award for Enterprise

Global Brands is delighted to announce it is the latest recipient of the King’s Award for Enterprise: International Trade. Considered the most prestigious awards for UK businesses, The King’s Awards for Enterprise (previously known as The Queen’s Awards For Enterprise), recognises and celebrates business excellence in innovation, international trade, sustainable development and promoting opportunities through […]

Franklin & Sons Partners with Red Engine to achieve sustainability goals

Pioneering independent soft drinks and mixers brand, Franklin & Sons, is launching a new-to-market product format across all UK Red Engine sites, the team behind Flight Club and Electric Shuffle. Franklin & Sons has been working on producing a 200ml can for its Premium Indian & Premium Light Tonic to in a bid to support […]

Reef is back, and better than ever!

Looking for the drink of the summer? Look no further – Reef is back on shelves, ready to transport the UK back to a time when life was simpler, with its nostalgic taste and still chill vibes. The new 10 pack is available in B&M, making it perfect for barbecues, pre-drinks, or just getting together […]

VK Partners with Leading LGBTQ+ Charity

VK has announced a partnership with Ask For Clive, in an effort to support venues in creating welcoming spaces for LGBTQ+ customers. As part of the partnership, VK has commissioned research on the topic, which has revealed just how important embracing LGBTQ+ policies are for venues, in terms of both customer footfall and spending. One […]

Global Brands Wins Business Expansion Award

We are proud to announce that we have been honoured with a prestigious award in the Business Expansion category at the 2024 Just Drinks Excellence Awards, in recognition of the company’s significant market presence growth, sales improvement, and robust financial performance. The cornerstone of Global Brands’ award-winning expansion is our export-centric business model, which has been […]

Global Brands Expands Portfolio, Announces Partnership with RedLeg Rum

In a strategic move to broaden its portfolio, Global Brands Ltd is proud to announce its latest partnership with award-winning RedLeg Spiced Rum. This partnership will see Global Brands representing RedLeg in the UK major grocery and cash & carry channels, marking the beginning of Global Brands incorporating established third-party brands into its business model. […]

Global Brands enters new category with a fresh TAKE on tequila

Independent drink experts, Global Brands, is expanding its portfolio, as it announces the launch of its innovative tequila range; TAKE. The exciting product portfolio will include a 100% Blue Weber agave blanco tequila and a range of tequila liqueurs, to cater for every palate in bars and clubs across the UK. Created specifically with the […]