Reef is back, and better than ever!

Looking for the drink of the summer? Look no further – Reef is back on shelves, ready to transport the UK back to a time when life was simpler, with its nostalgic taste and still chill vibes. The new 10 pack is available in B&M, making it perfect for barbecues, pre-drinks, or just getting together […]

VK Partners with Leading LGBTQ+ Charity

VK has announced a partnership with Ask For Clive, in an effort to support venues in creating welcoming spaces for LGBTQ+ customers. As part of the partnership, VK has commissioned research on the topic, which has revealed just how important embracing LGBTQ+ policies are for venues, in terms of both customer footfall and spending. One […]

Global Brands Wins Business Expansion Award

We are proud to announce that we have been honoured with a prestigious award in the Business Expansion category at the 2024 Just Drinks Excellence Awards, in recognition of the company’s significant market presence growth, sales improvement, and robust financial performance. The cornerstone of Global Brands’ award-winning expansion is our export-centric business model, which has been […]

Global Brands Expands Portfolio, Announces Partnership with RedLeg Rum

In a strategic move to broaden its portfolio, Global Brands Ltd is proud to announce its latest partnership with award-winning RedLeg Spiced Rum. This partnership will see Global Brands representing RedLeg in the UK major grocery and cash & carry channels, marking the beginning of Global Brands incorporating established third-party brands into its business model. […]

Global Brands enters new category with a fresh TAKE on tequila

Independent drink experts, Global Brands, is expanding its portfolio, as it announces the launch of its innovative tequila range; TAKE. The exciting product portfolio will include a 100% Blue Weber agave blanco tequila and a range of tequila liqueurs, to cater for every palate in bars and clubs across the UK. Created specifically with the […]

Global Brands targets continued growth after expanding leadership team

Independent ready-to-drink experts, Global Brands, reveals its continued growth plans, following changes to its senior leadership team structure. Following co-founder Mark James’ decision to step into a non-executive director role, Julian Atkins has been appointed as Global Brands’ Managing Director. Shaun Bacon remains Group Finance & Managing Director. James, who co-founded the UK-based company with […]

Global Brands to launch premium canned cocktail range – be. cocktails

The global producer and distributor of delicious RTD drinks, Global Brands, is this week launching a premium range of 8.4% ABV cocktails -named be. – in 250ml cans. Global has a confirmed listing in over 400 stores with a large mult grocer and is in advanced conversations with other retailers. Global Brands will initially launch […]

Global Brands announce carbon neutral credentials and emissions reduction strategy

Global Brands, the independent UK drinks business behind VK, Hooch, Franklin & Sons, Shake Baby Shake and more, and the largest supplier of packaged cocktails to the UK off-trade, have announced a new sustainability strategy and targets for net zero. As part of this, the business is now carbon neutral through offsetting, by investing in […]

Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK

Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK

This April, an exciting competition is coming to stores across the UK, offering shoppers the chance to win a dream party-goer getaway – a holiday to Ibiza! From March 27th, a new competition is coming exclusively to Tesco, giving shoppers the chance to win a holiday to Ibiza worth £1,500. Limited edition VK Mixed Packs […]

VK launches zero sugar VK & SODA Lime and VK & SODA Berries

VK & Soda | Global Brands news

The new beverage has zero sugar and 56 calories, while delivering popular flavours from the On Trade.  VK, the No.1 RTD brand (by both volume and value) in the UK On Trade,1 has launched a zero sugar, 56 calories range based on the much-loved originals. VK & SODA is a light and bubbly beverage with […]