Global Brands announce carbon neutral credentials and emissions reduction strategy

Global Brands, the independent UK drinks business behind VK, Hooch, Franklin & Sons, Shake Baby Shake and more, and the largest supplier of packaged cocktails to the UK off-trade, have announced a new sustainability strategy and targets for net zero. As part of this, the business is now carbon neutral through offsetting, by investing in […]

Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK

Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK

This April, an exciting competition is coming to stores across the UK, offering shoppers the chance to win a dream party-goer getaway – a holiday to Ibiza! From March 27th, a new competition is coming exclusively to Tesco, giving shoppers the chance to win a holiday to Ibiza worth £1,500. Limited edition VK Mixed Packs […]

VK launches zero sugar VK & SODA Lime and VK & SODA Berries

VK & Soda | Global Brands news

The new beverage has zero sugar and 56 calories, while delivering popular flavours from the On Trade.  VK, the No.1 RTD brand (by both volume and value) in the UK On Trade,1 has launched a zero sugar, 56 calories range based on the much-loved originals. VK & SODA is a light and bubbly beverage with […]

Global Brands announce distribution centre expansion

Global Brands warehouse expansion | Global Brands

Global Brands, the leading independent drinks company and distributor, are increasing their distribution capabilities with significant expansion to their warehouse facilities in Clay Cross, Derbyshire. The current Global Brands Distribution Centre has 152,000 sqft of warehouse space, employing 80 members of staff. This expansion will increase the warehouse size to 180,800 sqft, and add 30 […]

Bang Energy heads to UK, Ireland with Global Brands distribution deal

Bang Energy | Global Brands

Vital Pharmaceuticals (VPX) – the US firm behind the Bang Energy brand – has penned a deal with Global Brands to take its products to the UK and Ireland. The partnership will see Bang Energy drinks available alongside brands including Franklin & Sons, Hooch, and VK in the Global Brands roster. Bang Energy has previously […]

VK fan fave Candy Cane returns

VK Candy Cane | global Brands

VK, the no.1 ready-to-drink beverage for students eight years running and a staple of partying and celebrations, has just reintroduced a fan favourite for the festive season, due to hit shelves this November. The iconic fruity-flavoured alcoholic beverage, popular for its variety of flavours including the staples VK Blue, VK Watermelon, and VK Orange & […]

Franklin & Sons celebrate National Vodka Day

Franklin & Sons | Global Brands

UK residents will have the chance to win prizes totalling over £2,500 in celebration of National Vodka Day, this Tuesday 4th of October. 100 kits are up for grabs in an online giveaway, containing the ingredients for a premium, limited edition, vodka-based cocktail worth over £10 each. Franklin & Sons, makers of premium mixers, and […]

VK announces Glow Up rebrand

VK Glow Up | Global Brands

The iconic beverage VK, cornerstone of the UK’s leading independent drinks business Global Brands Ltd, has revealed a new logo and primary packaging redesign this week. VK, the No.1 RTD for students eight years running has rebranded with a vibrant, bold design, which aligns with the brands positioning as relevant, playful, and cool. The new […]

Franklin & Sons celebrate National Tequila Day

Franklin & Sons National Tequila Day | Global Brands

£10,000 of free tequila-based cocktail kits will be given out to UK residents in celebration of National Tequila Day, this Sunday 24th. Over 700 kits are being delivered in an online giveaway, that features the tequila-based Paloma, Mexico’s national cocktail. Franklin & Sons, makers of premium mixers, and creators of the Pink Grapefruit Soda featured […]