CHERRY ON TOP: HOOCH EXPANDS RTD REACH WITH CO-OP LISTING
Iconic RTD brand Hooch is ramping up its presence in the UK’s fast-growing RTD category with a new, nationwide Co-op listing for its Cherry variant, hitting shelves across the country from the 25th May. Hooch Cherry, launched in summer 2025, has quickly become a standout addition to Hooch’s range. Delivering a sweet and tangy cherryade […]
FRANKLIN & SONS FURTHERS ITS EXPANSION IN THE BALTICS THROUGH DISTRIBUTION WITH MV GROUP DISTRIBUTION
Franklin & Sons is furthering its distribution in the Baltics, as it announces a new partnership with Lithuanian-based MV Group Distribution. The partnership will see Franklin & Sons drinks, including its tonic waters and mixers, sodas and soft drinks further distributed into Lithuania, Latvia and Estonia. It will also add to the brand’s existing partnership […]
Global Brands acquires low-calorie, full strength beer brand Skinny Brands
Global Brands has today announced the acquisition of the low-calorie, gluten-free beer and cider brand, Skinny Brands. The acquisition sees Skinny Lager, Skinny IPA and Skinny Fruit Cider brought into the Global Brands portfolio with immediate effect. Skinny Brands was originally founded in 2015 by entrepreneurs Tom Bell and Gary Conway, designed to offer “better-for-you” […]
ALL SHOOK UP ACCELERATES GROWTH WITH NEW NATIONAL LISTINGS IN ASDA & ICELAND
All Shook Up is accelerating its UK retail growth with the announcement of two new national listings in ASDA and Iceland – marking the next phase of the brand’s expansion. The RTD cocktail brand will roll out its Mixed Pack across 262 ASDA stores and 722 Iceland stores nationwide from April, significantly increasing its presence on […]
FRANKLIN & SONS APPOINTS NEW MASTER IMPORTER TO ACCELERATE US GROWTH
Franklin & Sons has announced the appointment of Endurance Brands LLC, part of The Sheehan Family Companies as its exclusive master importer for the United States. The long-term agreement represents a significant next step in the brand’s long-term ambition to build a bigger, stronger footprint across the US market. Having successfully operated in the US […]
HOOCH SECURES TESCO LISTING AS RTD GROWTH ACCELERATES
Iconic RTD brand Hooch, renowned for bringing bold flavour and unmistakable personality to the drinks aisle for over three decades, has secured a listing with major UK supermarket, Tesco for its Hooch Lemon and Hooch Cherry flavours. Available in Tesco stores nationwide from 20th April, the listing makes it easier than ever for consumers to […]
Global Brands targets booming high-ABV RTD cocktail category with launch of Quadz
Global Brands is bolstering its portfolio with its latest innovation, Quadz – a no-nonsense solution to pre drinking that will burst onto the alcoholic RTD scene in May. Quadz will add a unique presence to Global Brands’ growing product range and is a launch that embodies the drinks producer’s bold approach to creating drinks that […]
A JUICY NEW SERVE: HOOCH CAPITALISES ON PEACH BOOM WITH LATEST FLAVOUR INNOVATION
Hooch, the iconic RTD brand renowned for bringing bold flavour and unmistakable fizz to the drinks aisle for over three decades, has unveiled its latest flavour innovation – Peach Hooch. Bursting with plump, juicy peach notes and finished with its signature Hooch fizz, the new variant is set to inject a fresh twist into fridges […]
Global Brands Expands into new category with the Launch of Nottari Sambuca
Global Brands has announced a new addition to its extensive portfolio, Nottari Sambuca, an Italian liqueur, that offers a bold, new opportunity in the category for pubs and bars across the UK. The new Nottari Sambuca, which will be launching at Northern Restaurant and Bar 2026 trade event, includes two SKUs: Nottari Bianca, a crystal […]
JAPANESE-INSPIRED LIQUEUR ASUKI TARGETS GROWTH IN ASIAN FLAVOURS AND SPRITZ OCCASIONS
A new name is entering the UK drinks market with the launch of ASUKI, a Japanese-inspired liqueur created for the modern aperitivo moment. ASUKI has been created to meet growing consumer demand for Asian flavour cues, lower ABV serves, and elevated social drinking occasions across the on trade. Launching with two 17% ABV variants, Yuzu […]