Global Brands targets continued growth after expanding leadership team
Independent ready-to-drink experts, Global Brands, reveals its continued growth plans, following changes to its senior leadership team structure. Following co-founder Mark James’ decision to step into a non-executive director role, Julian Atkins has been appointed as Global Brands’ Managing Director. Shaun Bacon remains Group Finance & Managing Director. James, who co-founded the UK-based company with […]
Global Brands to launch premium canned cocktail range – be. cocktails
The global producer and distributor of delicious RTD drinks, Global Brands, is this week launching a premium range of 8.4% ABV cocktails -named be. – in 250ml cans. Global has a confirmed listing in over 400 stores with a large mult grocer and is in advanced conversations with other retailers. Global Brands will initially launch […]
Global Brands announce carbon neutral credentials and emissions reduction strategy
Global Brands, the independent UK drinks business behind VK, Hooch, Franklin & Sons, Shake Baby Shake and more, and the largest supplier of packaged cocktails to the UK off-trade, have announced a new sustainability strategy and targets for net zero. As part of this, the business is now carbon neutral through offsetting, by investing in […]
Tesco shoppers can win a holiday to Ibiza worth £1.5K with VK
This April, an exciting competition is coming to stores across the UK, offering shoppers the chance to win a dream party-goer getaway – a holiday to Ibiza! From March 27th, a new competition is coming exclusively to Tesco, giving shoppers the chance to win a holiday to Ibiza worth £1,500. Limited edition VK Mixed Packs […]
VK launches zero sugar VK & SODA Lime and VK & SODA Berries
The new beverage has zero sugar and 56 calories, while delivering popular flavours from the On Trade. VK, the No.1 RTD brand (by both volume and value) in the UK On Trade,1 has launched a zero sugar, 56 calories range based on the much-loved originals. VK & SODA is a light and bubbly beverage with […]
Global Brands Limited announces the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors
Global Brands Limited is delighted to announce the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors, 4th January 2023. These three brands have been produced and distributed by Global Brands since 2012, under license from Molson Coors. Buying the brands allows Global Brands an unrestricted opportunity to grow the brands in a […]
Global Brands announce distribution centre expansion
Global Brands, the leading independent drinks company and distributor, are increasing their distribution capabilities with significant expansion to their warehouse facilities in Clay Cross, Derbyshire. The current Global Brands Distribution Centre has 152,000 sqft of warehouse space, employing 80 members of staff. This expansion will increase the warehouse size to 180,800 sqft, and add 30 […]
Bang Energy heads to UK, Ireland with Global Brands distribution deal
Vital Pharmaceuticals (VPX) – the US firm behind the Bang Energy brand – has penned a deal with Global Brands to take its products to the UK and Ireland. The partnership will see Bang Energy drinks available alongside brands including Franklin & Sons, Hooch, and VK in the Global Brands roster. Bang Energy has previously […]
VK fan fave Candy Cane returns
VK, the no.1 ready-to-drink beverage for students eight years running and a staple of partying and celebrations, has just reintroduced a fan favourite for the festive season, due to hit shelves this November. The iconic fruity-flavoured alcoholic beverage, popular for its variety of flavours including the staples VK Blue, VK Watermelon, and VK Orange & […]
Franklin & Sons celebrate National Vodka Day
UK residents will have the chance to win prizes totalling over £2,500 in celebration of National Vodka Day, this Tuesday 4th of October. 100 kits are up for grabs in an online giveaway, containing the ingredients for a premium, limited edition, vodka-based cocktail worth over £10 each. Franklin & Sons, makers of premium mixers, and […]
