Defining the 90s Brit Pop generation and taking a 10-year hiatus, Hooch relaunched under Global Brands and it came back with a bang! With Hooch, it’s all about letting go and good times. Life shouldn’t be complicated.

Since coming back Hooch has launched a variety of flavours including Pink Hooch, Orange Hooch and a tropical sidekick in the latest product Blue Hooch. Hooch has stepped into the spirits market with Lemon Gin, Raspberry & Lemon Gin and Mango & Lime Rum.