HOOCH ACCELERATES GROWTH WITH £1.6 MILLION MULTI-MEDIA MARKETING CAMPAIGN
Hooch has today announced the roll out of its latest nationwide multi-media marketing campaign, set to make the no-nonsense drinks brand unmissable for consumers across the UK. Investing a total of £1.6 million to combine impactful out-of-home advertising with retail, digital and social activations to reach both Gen Z and Millennial drinkers, the campaign will […]
CHERRY ON TOP: HOOCH EXPANDS RTD REACH WITH CO-OP LISTING
Iconic RTD brand Hooch is ramping up its presence in the UK’s fast-growing RTD category with a new, nationwide Co-op listing for its Cherry variant, hitting shelves across the country from the 25th May. Hooch Cherry, launched in summer 2025, has quickly become a standout addition to Hooch’s range. Delivering a sweet and tangy cherryade […]
HOOCH SECURES TESCO LISTING AS RTD GROWTH ACCELERATES
Iconic RTD brand Hooch, renowned for bringing bold flavour and unmistakable personality to the drinks aisle for over three decades, has secured a listing with major UK supermarket, Tesco for its Hooch Lemon and Hooch Cherry flavours. Available in Tesco stores nationwide from 20th April, the listing makes it easier than ever for consumers to […]
A JUICY NEW SERVE: HOOCH CAPITALISES ON PEACH BOOM WITH LATEST FLAVOUR INNOVATION
Hooch, the iconic RTD brand renowned for bringing bold flavour and unmistakable fizz to the drinks aisle for over three decades, has unveiled its latest flavour innovation – Peach Hooch. Bursting with plump, juicy peach notes and finished with its signature Hooch fizz, the new variant is set to inject a fresh twist into fridges […]
HOOCH ON DRAUGHT HITS 86,000 PINTS AS KEGGED ALCOHOLIC LEMONADE FUELS ON-TRADE MOMENTUM
Iconic RTD brand, Hooch, made its first ever move on draught in spring 2025, responding to growing consumer appetite for fruit-forward, lower-ABV serves that offer something genuinely different on the bar. For the first time in its 30-year history, the iconic alcoholic lemonade was kegged and poured through taps into bespoke glassware, delivering a highly […]
SOOPA HOOCH SECURES MAJOR NATIONAL LISTING WITH ASDA
Disruptive enhanced RTD brand, Soopa Hooch, is set to hit the shelves of over 150 Asda Express stores nationwide from this week, marking a significant distribution win for the Hooch portfolio and signalling continued momentum in the high-strength flavoured alcohol category. Known for its bold personality and flavour-forward innovation, Soopa Hooch has carved out a […]
Hooch launches enhanced RTD range, Soopa Hooch
Soopa Hooch launches this August, combining electrifying energy with outrageously refreshing zing Hooch have revealed an all-new enhanced RTD range, Soopa Hooch. The launch comes as the enhanced RTD category is growing 25.5% year on year in the UK. Delivering the ultimate taste and nostalgia of Hooch with added zing, Soopa Hooch is an 8% […]
Blue Hooch joins the Hooch line-up!
Hooch are buzzing to announce the launch of Blue Hooch, ready for summer! Blue Hooch has surfaced in time for summer, bursting onto the scene with fruity tropical flavours and a citrusy lime zing. The drink is perfect for a summer’s evening – UK residents agree, with Hooch sales shooting up by 41% when […]
Global Brands Limited announces the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors
Global Brands Limited is delighted to announce the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors, 4th January 2023. These three brands have been produced and distributed by Global Brands since 2012, under license from Molson Coors. Buying the brands allows Global Brands an unrestricted opportunity to grow the brands in a […]
Orange Hooch is Back!
The Hooch is bright, the Hooch is orange! Tapping into the growing orange drinks trend but keeping the tongue-tingling zesty flavours that Hooch fans know and love, Orange Hooch is a sparkling alcoholic orangeade that appeals to both new consumers as well as original Hooch lovers in search of nostalgic flavours. Following on from the […]