Hooch launches enhanced RTD range, Soopa Hooch

Soopa Hooch range | Global Brands

Soopa Hooch launches this August, combining electrifying energy with outrageously refreshing zing     Hooch have revealed an all-new enhanced RTD range, Soopa Hooch. The launch comes as the enhanced RTD category is growing 25.5% year on year in the UK.   Delivering the ultimate taste and nostalgia of Hooch with added zing, ​Soopa Hooch is an 8% […]

Blue Hooch joins the Hooch line-up!

Blue Hooch joins the Hooch line-up | Global Brands

Hooch are buzzing to announce the launch of Blue Hooch, ready for summer!   Blue Hooch has surfaced in time for summer, bursting onto the scene with fruity tropical flavours and a citrusy lime zing. The drink is perfect for a summer’s evening – UK residents agree, with Hooch sales shooting up by 41% when […]

Orange Hooch is Back!

Orange Hooch | Global Brands

The Hooch is bright, the Hooch is orange! Tapping into the growing orange drinks trend but keeping the tongue-tingling zesty flavours that Hooch fans know and love, Orange Hooch is a sparkling alcoholic orangeade that appeals to both new consumers as well as original Hooch lovers in search of nostalgic flavours. Following on from the […]