The fruity RTD brand VK has announced a nationwide roll-out in Wetherspoon’s pubs across the UK, giving the iconic RTD brand a fresh opportunity to reach consumers in one of the UK’s most culturally renowned venues.

Known for bold, fruity flavour profiles and a playful personality, two familiar favourites, VK Blue and VK Orange & Passion Fruit, will be shaking up Wetherspoon’s line-up from 18 November.

Recognised as the number-one student RTD brand, launching in Wetherspoon will put VK on the menu for pub-goers of all demographics, opening the door to its fruity flavours for customers old and new.

Following strong sales performance, VK’s size and growth are now valued at £43.5m^[1], reflecting an +8% growth in the past year – with the brand’s new Wetherspoon listing positioned to drive further growth in the on-trade.

Lauren Edwards, brand manager at VK, said: “We’re entering an exciting period for VK – and launching in a venue as iconic as Wetherspoon is a major milestone in the brand’s on-trade journey. While it’s always important to remember our younger audience, this partnership represents an exciting milestone in the brand’s journey, providing a great opportunity to connect with new demographics and to improve its overall visibility across the on-trade.”

VK Blue and VK Orange & Passion Fruit will be available from 18 November 2026 at Wetherspoon’s pubs nationwide (except airport sites).

To find out more, visit: vkofficial.com

[1] Source:  NIQ ON PREMISE (CGA) MAT P05 2026 (Total On-Trade)