At Global Brands, we’re proud to partner with forward-thinking operators who aren’t afraid to make bold moves—and MOJO is a perfect example of what’s possible when great brands and great businesses come together.

Earlier this year, MOJO made the strategic decision to move away from the longstanding category leader in premium mixers and instead serve our Franklin & Sons range exclusively across all six of their northern venues. Within just one month, the results were undeniable.

Training & Development Manager for the group, James Hudson, commented:

“At MOJO, we exclusively serve Franklin & Sons premium sodas and tonics across all our venues. Earlier this year, we made the strategic decision to move away from what was traditionally seen as the market leader in premium mixers. Within just one month, it became clear that this was absolutely the right move.

The quality, packaging, and presentation of Franklin & Sons products are exceptional, elevating the customer experience and immediately capturing the attention of our guests. The engagement was almost instant.

Backed by Global Brands, the level of support we received was, once again, outstanding. We ran a two-month team incentive across all six of our northern sites, and the results were phenomenal. In just eight weeks, we sold more Franklin & Sons products than we had of the previous brand in the past four years.

The uplift in turnover made a tangible impact on our business, and we’re proud to be rewarding our top six performers, one from each site, with well-deserved goodie bags.

In today’s challenging economic climate, making smart, incremental gains are more important than ever. I cannot recommend Franklin & Sons as a product, or Global Brands as a partner highly enough. I hope this inspires others in the hospitality sector to consider similar bold, strategic moves”.

In today’s market, incremental gains matter more than ever. MOJO’s results show that choosing the right supplier partner—one who brings not just product, but proactive support—can be truly transformative.

We’re thrilled to see Franklin & Sons making such an impact for MOJO, and even more proud to be the team powering it behind the scenes. But it isn’t just MOJO seeing great success with Franklin & Sons. Did you know that total F&S retail sales value has grown by +£9m in the last 12 months in the Total On Trade, and that F&S tonics deliver THE BEST ROS among the premium brands? (Source: CGA by NIQ P05 2025).

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