Hooch, the brand known for shaking up the drinks industry with its bold and refreshing flavours, has announced an exciting new addition to its range – Cherry Hooch.

Bursting with juicy cherry flavour and a signature Hooch fizz, this latest launch is set to be the ultimate beverage for those looking to bring a vibrant twist to their refreshments this spring.

Staying true to its outrageously refreshing roots, Cherry Hooch delivers a sweet and tangy take on the classic Hooch flavour, bringing a bold cherryade with an extra vodka kick at 3.4% ABV. Appealing to dedicated Hooch fans and adventurous drinkers alike, the new launch encourages consumers to reminisce about good times past and embrace the nostalgic feelings that drinking the beverage evokes.

The new flavour launch is set to quench consumer demand, as cherries see a surge in popularity amongst consumers. Pinterest predicted ‘Cherry Coded’ to the flavour and hue of 2025, with searches on the platform up 325%* YOY, with Gen Z and Millennials infusing cherries into everything from manicures to menus in a nostalgia-driven shift that perfectly aligns with the Hooch brand. And within the RTD industry, the value of cherry flavourings is up a staggering +225% with an impressive reported volume of 182%**, demonstrating the agile nature of the Hooch brand, with Hooch Cherry landing ahead of the curve with its red hot new offering.

Made for sipping in beer gardens and enjoying with friends, Hooch Cherry will be available in a 440ml can format from the beginning of April, joining the line up of other signature Hooch flavours including the classic Lemon Hooch, Raspberry Pink Hooch and Tropical Blue Hooch. A larger 700ml bottle will be available later in the year, just in time for the summer season.

Jacob Barrett, Brand Manager at Hooch commented: “As demand for bold fruit flavours continues to grow, Cherry Hooch is the perfect way to shake up the drinks aisle and on-trade venues. Whether enjoying it straight from the can or mixing it up in creative cocktails, this new flavour is here to make a statement.”

Hooch Cherry will be available to purchase exclusively at Iceland for it’s debut to the off-trade market with an RRP of £1.70, and a variety of on-trade venues. The larger 70cl format coming to market later in the year will have an RRP of £2.99.

*Pinterest Predicts Data 2025

** NIQ RTD Data 2025