In a year already fizzing with excitement, iconic citrus legend Hooch is celebrating its 30th anniversary with a bold and juicy collaboration with craft brewing trailblazers, SALT and Ossett Brewery.
Introducing ‘Second Squeeze’ a special edition 440ml can that’s sharper, zestier, and ready to steal the show all summer long.
Following the buzz of their first sell-out collaboration can, Hooch and SALT are turning up the volume with a 6% hazy sour beer that doubles down on nostalgia and flavour. With a nod to the classic Hooch citrus kick and a supersized sour punch, Second Squeeze brings a bold new twist to the party.
And the special edition can looks as bold as it tastes; with the iconic 90s Lemon Head back on pack to grab attention on the shelf and behind the bar. The Lemon head isn’t the only 90s icon involved with Bez from Happy Mondays joining the party, as two 90s icons reunite to celebrate this launch on Hooch’s socials.
Jacob Barrett, Product Manager at Global Brands, said: “We’re back at it again with the legends at Salt. We twisted your lemons last time, now we’re back to squeeze every last drop with this brand-new beverage, featuring an even punchier lemon kick.
“At Hooch, we’re all about shaking things up and pushing boundaries in the drinks category to give our fans something new to get excited about. The brand turning thirty is a massive deal so it’s only right we team up with SALT again on this limited-edition collab. This time, we’ve dialled up the lemon and the strength, just like our drinkers asked for, to create the ultimate summer sipper. It’s bold, it’s refreshing, and just like a summer fling, it won’t be around forever, so grab it while you can!”
Launching in Morrisons nationwide from 17 July, Second Squeeze will also be available online via the SALT webstore, and poured at select on-trade venues, including SALT Taps and Ossett Brewery locations.
Whether you’re cracking open a can in the sun or hitting your favourite bar, Second Squeeze is brewed to be the highlight of the summer session.
