Global Brands is bolstering its portfolio with its latest innovation, Quadz – a no-nonsense solution to pre drinking that will burst onto the alcoholic RTD scene in May.

Quadz will add a unique presence to Global Brands’ growing product range and is a launch that embodies the drinks producer’s bold approach to creating drinks that turn heads, spark conversation, and shake up the industry.

Built for nights out on the town, on-the-go drinking, and pre-drink sessions, Quadz is loud, proud, and unapologetically disruptive. Available in pocket-sized 200ml

The overall category is currently valued at £82.2m, growing at a rapid rate of +201%, with high ABV emerging as the most valuable and fastest growing sub-category within cocktails, positioning Quadz to be an instant hit with UK party-goers.

Whether it’s starting off the night at pre drinks, a final sip before heading out, or something to pass the time while queuing for the club, the resealable pocket-sized bottles cater to any scenario.

Ellie Memmott, Brand Manager of Quadz, commented: “The best nights rarely start inside the club – they start in the queue, on the street, or at pre drinks. They are exactly the moments we designed Quadz for,  targeting Gen Z and Millennial drinkers who prioritise memorable nights and value for money.

“It’s four shots of vodka in a 200ml bottle – perfect for on-the-go sipping. Quadz is the new drink on the block that will elevate nights out and should be front and centre of every at home drinking session.

Quadz will be available in four explosive flavours,  Blue Razz, Cherry Daq, Lime Mar, and Pink Marg, tapping into trending consumer  flavour profiles.

Quadz will be available on Good Time in and Amazon from May, with an RRP of £4.99 per 200ml.