Global Brands Ltd is pleased to announce the expansion of its partnership with Distil PLC, after securing full UK & Ireland distribution rights for its renowned brand portfolio, which includes RedLeg Spiced Rum, Blackwoods Gin and Blavod Black Vodka.
Building on the initial agreement to distribute RedLeg Spiced Rum to the UK’s off-trade, Global Brands will now take ownership of on-trade, off-trade, cash & carry, and e-commerce channels for the entire company – commencing from February 14th.
The announcement represents a significant milestone in Global Brands’ third-party strategy and is testament to its ability to strengthen the presence of spirits brands across multiple market sectors.
The partnership launches in line with an increasing demand for premium spirits, particularly within the spiced rum category, which continues to gain momentum in the UK & Ireland market. As rum sales grow, RedLeg, known for its bold Caribbean flavours and accessible price point, is well-positioned to capitalise on the expanding consumer demand for high-quality spirits.
Global Brands will leverage its strong distribution network and logistics capabilities to position Distil’s brands at the forefront of the premium spirits market. Blackwoods Gin, with its rich botanical profile, and Blavod Black Vodka, renowned for its distinctive black colour and smooth finish, are expected to see success as consumer preferences shift towards quality over quantity.
Julian Atkins, Managing Director at Global Brands, commented: “Building on the success of our initial collaboration with Distil PLC to distribute RedLeg Spiced Rum in the UK off-trade, we are thrilled to announce the expansion of our partnership. This new agreement grants us full UK & Ireland distribution rights for RedLeg Spiced Rum, Blackwoods Gin, and Blavod Vodka from within Distil PLC’s portfolio.
“RedLeg Spiced Rum has already made its mark with its distinctive identity and exceptional quality, capturing the attention of consumers and retailers alike. We are equally excited to bring Blackwoods Gin and Blavod Vodka into our portfolio – each offering unique character and heritage that perfectly complements our commitment to offering our customers variety and innovation.”
Julian continued: “This extended partnership marks another significant milestone in our growth strategy, ensuring our dedication to delivering exceptional brands to the UK & Ireland market. With our growing sales team and strong infrastructure, we are well positioned to grow these brands while actively pursuing new opportunities for third-party collaborations.”
Don Goulding, Executive Chairman of Distil, added: “Following a successful trial in the grocery and cash & carry sector, I’m delighted to commence a new partnership with Global Brands, extending distribution to the full UK & Ireland trade.
The team has demonstrated a clear understanding of Distil’s brands and ambitions, and we are excited by the opportunities that will be unlocked as part of its portfolio, benefiting from the team’s strong relationships and operational efficiencies. We are confident that Global Brands is the best partner to support our growth within the UK & Ireland trade.”
Global Brands Ltd, the UK’s leading independent drinks company, continues to innovate and diversify its offerings through strategic partnerships. Its portfolio, which includes VK, Franklin & Sons, Hooch, and GATHER Gourmet Cocktails, showcases its commitment to delivering exceptional beverages for all occasions.
