Global Brands has announced a new addition to its extensive portfolio, Nottari Sambuca, an Italian liqueur, that offers a bold, new opportunity in the category for pubs and bars across the UK.

The new Nottari Sambuca, which will be launching at Northern Restaurant and Bar 2026 trade event, includes two SKUs: Nottari Bianca, a crystal clear and aromatic sambuca, and Nottari Nero, deep and dark, building on the classic with a rich liquorice intensity.

Perfect for adults of all ages, Nottari is designed for those who love to go out and enjoy the moment, inspiring rituals and new traditions.

Whilst the UK on-trade sambuca market is currently facing challenges, Nottari offers pubs and bars an exciting opportunity to reinvigorate their menus and attract a new generation of younger consumers.

Craig Chapman, Head of Brand at Global Brands, said: “Go into any pub, bar or club in the UK and you’ll find sambuca, but quite frankly the category is boring. For too long, it’s been stagnant, with traditional brands that have done very little to engage with consumers – so it’s no wonder that the category is in decline and consumers have turned to other brands and categories when they’re looking for shots.

“However, we feel that Nottari can bring some new attitude and energy, disrupt at the point of purchase to convert people to re-engage with sambuca and bring the category out of the shadows.

“We’re not reinventing the wheel, but we are giving it a shot of adrenaline. We’ll be supporting venues with POS to make Nottari stand out and drive consumers to purchase.”

Nottari Bianca and Nottari Nero (38% ABV) are both be available now at an RRP of £20.50 on GoodTimeIn. To stock Nottari Sambuca on-trade, visit: www.goodtimein.co.uk/