Global Brands enters new category with a fresh TAKE on tequila

Independent drink experts, Global Brands, is expanding its portfolio, as it announces the launch of its innovative tequila range; TAKE. The exciting product portfolio will include a 100% Blue Weber agave blanco tequila and a range of tequila liqueurs, to cater for every palate in bars and clubs across the UK.

Created specifically with the growing UK tequila market in mind – which saw 478% on trade growth in 2023 – TAKE features the highest quality ingredients, a refined smoothness, and a vibrant brand identity, particularly targeting those who typically lean towards shots other than tequila.

With insight indicating flavour as the key driver in spirits over the last five years*, the TAKE portfolio features a range of distinctive flavoured liqueurs – launched in a bid to convert the tequila-curious into genuine fans and challenge consumer perceptions of the spirit.

The range comprises of three fresh flavoured liqueurs; pineapple, jalapeño and pink grapefruit, with a 34% ABV, available in a 70cl format at £29.99 RRP.

Inspired by traditional Huichol artwork and the dynamic energy of Mexican culture, TAKE presents a fresh take on tequila with its vibrant and colourful brand identity – a celebration of the kaleidoscope of Mexican culture, without resorting to tired clichés.

The launch supports Global Brands’ strategic aim of attracting drinkers from the wider spirits category.

Matt Bulcroft, Marketing Director at Global Brands, said of the launch “I’m really excited to be able to bring Take to market. We’ve developed a brand that challenges perceptions of tequila, with a fresh take on the category. Our new liqueurs offer a fantastic base for margaritas, as well as great tasting shots, without the need for salt and lime.”

TAKE will be debuting at Northern Restaurant & Bar on 12th & 13th March and available for order from the 14th March 2024.