Franklin & Sons has announced the launch of its new Yuzu Soda – catering to the growing trend for exotic and fruity flavours in cocktails and soft serves.

Crafted around fresh yuzu juice, the soda combines the sharp yet sweet citrus notes of this exotic fruit with fresh water from the Lake District, carbonated to perfection to enhance both flavour and fragrance. While it can be enjoyed on its own over ice with a slice of citrus, it also brings a bright, complex edge to cocktails, pairing seamlessly with whisky, white spirits, high-balls, and spritz-styled serves.

The launch comes at a time when fruity, Asian-inspired flavours are experiencing a major surge in the on-trade. Yuzu flavours alone are valued at £1.8 million, having experienced a strong growth of +58.5% year-on-year* – reflecting consumers’ increasing desire for adventurous, flavour-forward serves.

Pete Thornton, Senior Brand Manager at Franklin & Sons commented: “Consumers are increasingly seeking unique and refreshing flavours that bring a sense of discovery to everyday drinks, and yuzu is a perfect example of that trend. Our new Yuzu Soda delivers a flavour profile that feels both accessible and adventurous, giving venues an easy way to introduce something new without overwhelming the serve.

“It works beautifully on its own, but also shines in cocktails, adding brightness, depth and intrigue to everything from simple highballs to more creative signature serves. For bartenders, it’s a versatile new tool that responds directly to consumer demand, while helping operators keep menus fresh, relevant, and profitable.”

Franklin & Sons Yuzu Soda is available now in a 200ml 24-pack format. For trade enquiries and support, please contact info@franklinandsons.co.uk.

For further information, please visit www.franklinandsons.co.uk.