Franklin & Sons has announced the appointment of Joe Mantle as its newest UK Brand Ambassador, strengthening its engagement with on-trade partners and bartending professionals across the country.

Joe Mantle joins Franklin & Sons with nearly eight years of hands-on experience in the hospitality and drinks sector.

His previous roles include work at the 4-star Casa Hotel and Peak Edge Hotel, where he has developed expertise in cocktail crafting, events, and team leadership.

In his role as UK Brand Ambassador, Joe will be responsible for collaborating with bartenders, mixologists, and spirit partners to showcase the versatility and quality of Franklin & Son’s premium range.

Joe will also represent the brand at trade events, tastings, and activations designed to support venues and on-trade partners, helping to amplify Franklin & Sons’ reputation across the UK market.

Joe joins fellow UK Brand Ambassador, Tommaso Cicala, based in London with a nationwide remit. Originally from Italy, Tommaso has honed his experience across London, Italy, New York, and the Caribbean, bringing a wealth of international experience and a passion for flavour pairing to support Franklin & Sons’ on-trade community.

Commenting on his appointment, Joe said: “Franklin & Sons has always been about more than just mixers and soft drinks, it’s about flavour stories, balance, and elevating every serve. I’m honoured to be joining at a time when the bar scene is experimenting bolding, and I look forward to working with venues and bartenders who share a likeminded passion for creativity and quality.”

Pete Thornton, Senior Brand Manager at Franklin & Sons added: “Joe’s deep industry experience, coupled with his enthusiasm for creative cocktails and venue partnerships, makes him ideally placed to develop our trade presence and further our mission as pioneers of flavour.

“Our ambition is to inspire bartenders and consumers alike with premium flavour combinations, and Joe will be at the forefront of that mission to create exceptional drinking experiences that showcase Franklin & Sons at its best.”

For further information, please visit www.franklinandsons.co.uk.