Soopa Hooch launches this August, combining electrifying energy with outrageously refreshing zing    

• Hooch have revealed an all-new enhanced RTD range, Soopa Hooch. The launch comes as the enhanced RTD category is growing 25.5% year on year in the UK.  
• Delivering the ultimate taste and nostalgia of Hooch with added zing, ​Soopa Hooch is an 8% ABV, caffeinated beverage, priced at £2.89 per 440ml can.  
• Three electrifying flavours are available – Electric Lemonade, Darkest Berry, and Twisted Tropical.  
• The range can be stocked through leading wholesalers including United Wholesale Scotland, United Wholesale Grocers, and Soho Cash & Carry. 

Hooch, the outrageously refreshing, no-nonsense alcoholic lemonade, has revealed an all-new range set to take the UK by storm. Delivering the same great taste with extra zing, ​Soopa takes Hooch to the next level at 8% ABV. Caffeinated with taurine and guarana, Soopa Hooch is a party starter like no other, in an easy drinking 440ml can, offering great value at £2.89.  

 The range comes in three exciting and on-trend flavours. Soopa Hooch Electric Lemonade takes the OG Hooch lemon to the next level, pushing the much-loved 90s citrus flavour to the max. A citrussy bev which buzzes with orange, lemon and lime, it provides electric flavour! Soopa Hooch Darkest Berry combines the bold flavours of juicy dark berries with the zing of classic lemon for a daring take on a late-night favourite. And Soopa Hooch Twisted Tropical takes you to a fruity paradise of easy-going sunny days and pure holiday vibes – orange sunshine and pineapple-filled skies! The new range comes with a smooth, crisp vodka spirit base and 32mg of caffeine per 100ml, plus taurine and guarana.   

Hooch is supporting the launch with a range of eye-catching wholesale displays, including bollard covers, standees, pallet wraps and aisle fins. For a limited time only, retailers can order free point-of-sale kits to aid visibility in store, through the Soopa Hooch displays in wholesalers, or online via QR codes found on inserts in the 8x440ml cartons. The launch comes as the enhanced RTD category is experiencing huge growth, increasing 25.5% year on year. The convenience channel is also growing in the wider RTD category, with consumers increasing their frequency of purchase of RTDs in convenience by +27.7%.  

 Charlie Leaver, Head of Brand at Global Brands: “As a leading traditional RTD brand, Hooch has great brand recognition and an audience ranging from new consumers through to shoppers that know and love the brand from the 90s. “We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs. “As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise.”  

 Earlier this summer, Hooch launched Blue Hooch 440ml cans. Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love.  

ENDS  

For further information and comment, please contact:  press@globalbrands.co.uk   

 Notes to editors:  Find images here Soopa Hooch launch