Global Brands announce carbon neutral credentials and emissions reduction strategy

Global Brands, the independent UK drinks business behind VK, Hooch, Franklin & Sons, Shake Baby Shake and more, and the largest supplier of packaged cocktails to the UK off-trade, have announced a new sustainability strategy and targets for net zero. As part of this, the business is now carbon neutral through offsetting, by investing in […]

Hooch launches enhanced RTD range, Soopa Hooch

Soopa Hooch range | Global Brands

Soopa Hooch launches this August, combining electrifying energy with outrageously refreshing zing     Hooch have revealed an all-new enhanced RTD range, Soopa Hooch. The launch comes as the enhanced RTD category is growing 25.5% year on year in the UK.   Delivering the ultimate taste and nostalgia of Hooch with added zing, ​Soopa Hooch is an 8% […]

Get summer ready with this deliciously stylish competition from Shake Baby Shake X Nasty Gal

Shake Baby Shake X Nasty Gal | Global Brands

Win a £1,000 wardrobe from Nasty Gal, summer supply of Shake Baby Shake cocktails, and a personalised suitcase. The in-vogue canned cocktail brand Shake Baby Shake have revealed the chance to win the ultimate wardrobe and summer’s supply of cocktails. The competition launches this weekend, giving entrants eight weeks to enter, via Anyone who […]

£30,000 of cocktails are being given away in July for International Tequila Day

Franklin & Sons International Tequila Day | Global Brands

This International Tequila Day, 24th July, mixers company Franklin & Sons are giving away £30K of free cocktails across the UK. Sign up on the Franklin and Sons website to win one of 700 Paloma cocktail boxes delivered to your door. The free cocktail, a Paloma, is the most popular tequila-based cocktail in Mexico (ahead […]

Shake Baby Shake Launch New Piña Colada Flavour for the Summer

Shake Baby Shake Launch New Piña Colada Flavour for the Summer | Global Brands

Leading supplier of Instagrammable, delicious, canned cocktails, Shake Baby Shake, add sought-after Piña Colada 250ml can to their range A new flavour is joining the Shake Baby Shake line-up, as Piña Colada sales are growing 23% year on year (Nielsen data 11/02/23). Within cocktails, this flavour has added the most yearly value to the category. […]

Blue Hooch joins the Hooch line-up!

Blue Hooch joins the Hooch line-up | Global Brands

Hooch are buzzing to announce the launch of Blue Hooch, ready for summer!   Blue Hooch has surfaced in time for summer, bursting onto the scene with fruity tropical flavours and a citrusy lime zing. The drink is perfect for a summer’s evening – UK residents agree, with Hooch sales shooting up by 41% when […]

Franklin & Sons welcomes two new Brand Ambassadors to their UK and International teams

Franklin & Sons welcomes two new brand ambassadors | Global Brands

Franklin & Sons have revealed two new additions to the expanding UK and global teams. The creator of remarkable mixers welcomes Tommaso Cicala as UK Brand Ambassador, and David Robinson as Global Brand Ambassador.   Creators of remarkable mixers since 1886, Franklin & Sons have welcomed Tommaso Cicala, UK Brand Ambassador, and David Robinson, Global […]

Franklin & Sons launch a Remarkable Summer of Spritz

Franklin & Sons | Global Brands

Franklin & Sons have revealed their spritz focus for the summer, creating immersive spritz terraces with in-venue activations, and supporting their serves at consumer and trade events across the UK. To support the campaign, Franklin & Sons have created spritz terrace kits for customers, with merchandise focused on the spritz sharing occasion.  The team have […]

Franklin & Sons teams up with hospitality support organisation So Let’s Talk, sponsoring events during mental health awareness week + launching its hospitality support fund.

Franklin & Sons teams up with So Let's Talk | Global Brands

Franklin & Sons are officially partnering with So Let’s Talk to bring advice & support to customers and employees, with mental health events during mental health week, leading the mental, financial, and physical health movement currently taking place in the industry. The events are taking place between 15th-17th of May and will be taking place […]