Iconic RTD brand Hooch is ramping up its presence in the UK’s fast-growing RTD category with a new, nationwide Co-op listing for its Cherry variant, hitting shelves across the country from the 25th May.
Hooch Cherry, launched in summer 2025, has quickly become a standout addition to Hooch’s range. Delivering a sweet and tangy cherryade profile, Hooch Cherry resonates strongly with summer occasions, from BBQs and at-home socialising to festivals and outdoor gatherings.
The listing follows a successful Tesco rollout this April, which saw both Hooch Cherry and Hooch Lemon land on shelves nationwide, signaling growing retailer confidence in the brand’s performance and appeal. The continued expansion of Hooch’s flavour range has been a key driver of overall brand growth, broadening consumer choice and increasing penetration across key retail channels. As the vodka-based RTD category continues to grow at around 18% year-on-year, Hooch is outperforming the market, delivering +78% growth in retailers in 2025*.
The Co-op listing extends the brand’s reach further into the convenience channel, increasing availability of its 3.4% ABV sessionable range at a time when demand for accessible, lower-ABV formats continues to grow.
Hooch Cherry will sit alongside Hooch’s original Lemon variant in Co-op stores across the country, which is currently included in the retailer’s 4 for 3 promotional offer. The original alcoholic lemonade combines zesty citrus with a light, sparkling finish, balancing nostalgic 90s appeal with a crisp, modern drinking profile. All of Hooch’s range is made with triple-distilled vodka, is gluten-free, vegan, and designed for easy, ready to drink enjoyment.
Jacob Barrett, Senior Brand Manager at Hooch, commented: “Securing a nationwide Co-op listing for Hooch Cherry marks a significant step in expanding our footprint within convenience at a time when RTDs are outperforming the wider drinks category.
“Cherry is continuing to be a standout flavour driver in the RTD category as shoppers seek bold, fruit-led profiles and this listing allows us to bring this popular flavour to more convenience shoppers at pace, following the strong Tesco rollout of Cherry earlier this year. Co-op is a key partner for us in expanding distribution of trend-led innovation, and Hooch Cherry is already proving its ability to deliver strong relevance for summer occasions and incremental category growth.”
Hooch Cherry launches in Co-op stores nationwide from 25th May in 440ml cans (RSP: £2.00), with Hooch Lemons 440ml cans available in Co-op’s 4 for 3 promotional offer. Hooch’s full range is available to purchase in 12-pack 440ml cans (RRP: £24.50) and 6-pack 70cl bottles (RRP: £18.50) through the Hooch website.
For further information, please visit www.hoochdrink.co.uk.