Vital Pharmaceuticals (VPX) – the US firm behind the Bang Energy brand – has penned a deal with Global Brands to take its products to the UK and Ireland.
The partnership will see Bang Energy drinks available alongside brands including Franklin & Sons, Hooch, and VK in the Global Brands roster. Bang Energy has previously only been available in the UK via limited specialist online retailers.
Since breaking off a distribution deal with PepsiCo in June, VPX has been striking up new arrangements to distribute Bang Energy. CEO Jack Owoc has coined the term “decentralised distribution” to describe these moves. The entry into the UK and Ireland expands the brand’s presence in Europe. Bang Energy is also available in North America, South America, Africa and Australia.
