All Shook Up is continuing its rapid expansion across the UK’s RTD cocktail market, with the brand announcing its latest major retail milestone: securing a listing across more than 360 Morrison stores in the UK.
From 7th September, shoppers will be able to find All Shook Up’s Mixed Pack in select Morrisons stores across the country, bringing the brand’s colourful line-up of ready-to-drink cocktails to another major UK supermarket.
The listing follows the brand’s expansion into ASDA and Iceland earlier this year, as All Shook Up strengthens its presence across some of the UK’s biggest supermarket retailers while continuing to broaden its offering for consumers.
All Shook Up also recently launched two new flavours in July, Cosmopolitan and Margarita. The new serves joined All Shook Up’s existing cocktail line-up, which includes Passion Fruit Martini and Mojito, giving shoppers even more choice across the range.
The new flavours were introduced as part of a refreshed Mixed Pack, tapping into continued demand for recognisable cocktail serves in convenient ready-to-drink formats. Margarita in particular has seen demand increase by more than 150% year-on-year in the UK[1], while the Cosmopolitan has enjoyed renewed interest following the return of the Sex and the City universe to screens[2].
Ellie Memmott, brand manager at All Shook Up, said: “It’s been an exciting year for All Shook Up so far, and our Morrisons listing is another huge step forward for the brand.
“We’ve been focused on building a range that gives people the cocktails they know and love in a format that’s easy to enjoy, so the launch of our Cosmopolitan and Margarita alongside our existing favourites has been a really exciting development.
“Now, with the Classic Mixed Pack heading into Morrisons stores across the country, we’re making that range available to even more shoppers. We’re really looking forward to seeing where this next stage of growth takes us.”
All Shook Up’s Mixed Pack will be available in select Morrisons stores from 7th September.
For more information, visit the website: https://allshookupcocktails.co.uk/.
[1] Nielsen IQ RMS 52 w/e 12/07/25
[2] https://www.thetimes.com/life-style/food-drink/article/cosmopolitan-cocktail-sarah-jessica-parker-london-23mthsk5h