Social Impact
At the heart of Global Brands, we support and invest in the hospitality industry and our local community.
From hosting educational events at local schools to proving work experience and apprenticeship opportunities in areas with historically low levels of social mobility, we are incredibly proud to give back to our local area in several ways. You can find our CSR policy here.
Charity Fundraising
Supporting our local community
Global Brands and both Casa Hotel and Peak Edge Hotel are active members of Destination Chesterfield which is a council supported business group promoting Chesterfield in the region and in the broader UK. We regularly attend and represent both companies at the monthly meetings.
Both hotels have supported the group with meeting spaces and refreshments. Further local community support is provided by our talent and engagement team to employability organisations like Job Centre plus and Reed in Partnership.
We attend their regular jobs fairs, mostly promoting our hotels as a great local employment option. Through this ongoing engagement, we have been able to support in offering work placements with several having ended with a formal job offer to work with us on a permanent basis.
Supporting our local schools and universities
As part of our commitment to young people and our community; alongside offering training and apprenticeships, we have embedded ourselves into local education and employability partnerships. Each year, we aim to visit the 8 secondary schools within the Chesterfield area, to spread the word about the multiple and varied career pathways we offer within the Global Brands umbrella and to inspire those taking their first steps into their professional lives.
We take part in careers events, promoting Global Brands and working in the industry. We deliver course-specific talks and invite members from our own teams to showcase a ‘day in their life’, to get students excited about their chosen career paths and to give them a flavour of what to expect when they complete their courses and step into the world of work.
Employee engagement group
Here at Global Brands, we understand that communication is key, that’s why we set up our Employee Engagement Groups across the business to meet regularly, provide feedback from the wider teams and discuss objectives. As a direct result of this panel, we have introduced to some great new initiatives designed to improve the lives of our employees. We now offer Westfield Healthcare plans for all employees from day 1 and the coverage increases with length of service, we have increased holiday allowances, created better spaces for staff to enjoy their lunch breaks and launched an internal communication platform- all within a year of receiving the survey results! Now that’s people power in action!
