Shake Baby Shake

Supporting the Smart Works charity, who provide unemployed women with clothing and coaching ahead of interviews.

Smart Works

At the heart of Smart Works sits a dressing and coaching service designed to help women be the best version of themselves at a crucial moment in their lives.

The women who come to Smart Works are referred from Job Centres, mental health charities, women’s refuges, homeless shelters, the prison service, care service and youth organisations.

Each client receives a bespoke dressing consultation with two trained volunteers, to find a beautiful and high-quality interview outfit that will fill her with confidence. This is free of charge and the clothes are hers to keep. This is followed by a one-to-one coaching session with an expert interview coach, where each client receives valuable interview preparation, unlocking her potential and enabling her to succeed at interview. 69% of clients secure a job in a month. Once a woman gets the job, she is welcomed back for a Second Dressing and receives a capsule working wardrobe to last until her first pay cheque. In London, clients can join the Smart Works Network, which meets monthly for tailored sessions that set them up for professional success.