Leading supplier of Instagrammable, delicious, canned cocktails, Shake Baby Shake, add sought-after Piña Colada 250ml can to their range
- A new flavour is joining the Shake Baby Shake line-up, as Piña Colada sales are growing 23% year on year (Nielsen data 11/02/23). Within cocktails, this flavour has added the most yearly value to the category.
- The launch comes as Piña Colada has become one of the most sought-after cocktail serves globally (Bacardi Cocktail Trends Report 2023).
- Shake Baby Shake are also launching a new Strawberry Daiquiri four-pack, as the entire range gears up for more at-home drinking occasions, and cocktail cans grow 16% year on year (Nielsen data 11/02/23).
This May a new flavour is joining the line-up of leading canned cocktail brand Shake Baby Shake.
Shake Baby Shake, creators of the high-quality cocktail can range inspired by the UK’s most loved serves, are releasing a 250ml Piña Colada canned cocktail, as single cans and as part of the Shake Baby Shake Mixed Pack.
The single cans are available in Sainsbury’s, and are replacing Tropical Daiquiri in the line-up. The flavour has been revealed as the brand predicts Piña Coladas will be in-vogue this summer, with the classic cocktail seeing 23% year on year growth, adding more value to the cocktail category than any other serve.
The 4% ABV, silky smooth mix of pineapple juice, coconut, and lime flavour provides an easy-drinking, tropical flavour, with a white rum base that enhances the Piña Colada mojo of the product.
The launch now means Shake Baby Shake offers a product for each of the four top selling cocktail flavours in the UK – Passion Fruit Martini, Strawberry Daiquiri, Raspberry Mojito, and Piña Colada.
Charlie Leaver, Head of Brand at Global Brands: “Across the board we’ve noticed more consumers trying rum-based drinks, as Piña Coladas quickly grow in popularity. The flavour profile of this product has hints of real rum, adding to its tropical and fruity flavour – but with an easy-drinking appeal that’s in line with the rest of the range.
“As the Piña Colada quickly grows in popularity across the UK, this product is sure to become a go-to in the Shake Baby Shake range.”
Alongside the new flavour, the brand is also launching a Strawberry Daiquiri four-pack, as an EPD to the range of 250ml cans and 750ml celebration bottles in ASDA and Sainsbury’s. Innovation across the range comes as cocktail cans grow +16% YoY (Nielsen data 11/02/23), sparking more excitement across the range.
The product launch will be supported by the brand’s ‘Dial It Up For Summer’ key-messaging, utilising a cross-channel campaign with experiential, influencer, and social media marketing set to boost product awareness and highlight drinking occasions.
Shake Baby Shake Piña Colada is available in Sainsbury’s and across existing stockists in Shake Baby Shake Mixed Packs.
Find images here: Shake Baby Shake Pina Colada
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