James Fendley - National Account Controller

How long have you worked at Global Brands?

8.5 years

Describe Global Brands’ work environment in 5 words

Challenging, energetic, fast-paced, collaborative, entrepreneurial.

What makes you proud to work for Global Brands?

The constant appetite to innovate and progress its people. Never afraid to try something new or to give its teams freedom to be creative.

What’s your biggest accomplishment at Global Brands?

I would say my progression through the business. Working my way up from Regional Sales Manager to Customer Business Manager, National Account Manager, Field Sales Manager, Senior National Account Manager and now National Account Controller. It’s been quite a ride, and I’ve loved every minute.

What’s the best project you’ve worked on, and why?

New and different projects seem to come round almost daily these days; however, it would have to be the NUS Tours that we create each freshers. From the 6-9 months of planning, to the collaboration across multiple areas of the business. It is challenging both internally & externally to plan & execute, but every year the teams produce a bigger and better product, that helps to create memories for our consumers and stronger relationships with our customers.

What’s your favourite product by Global Brands? And why?

It has got to be VK for me, the OG of Global Brands, a fun and versatile product with such a diverse consumer base. Orange & Passionfruit on a night out.. Black Cherry in a pub / bar for me (multi-buys of course).

So, just out of curiosity, what is your favourite packet of crisps?

Hands down… Pickled Onion Monster Munch (share bag)

If you had one piece of advice to someone wanting a career in the drinks industry what would it be?

Network, Network, Network. Be present, be available, go to the events, go to the awards, go to the venue openings, go on the days out, go on the nights out, speak to the different departments not just the buyers. It can be very hard work at times, but you will meet some fantastic people along the way and have the opportunity build strong, lasting relationships that will hugely strengthen both your career and your personal experiences.