Callum Marshall - Customer Marketing Manager – International & UK Off-Trade
How long have you worked at Global Brands?
2 full years plus 1 covid year!
Describe Global Brands’ work environment in 5 words
Fun, dynamic, sociable, challenging and rewarding.
What makes you proud to work for Global Brands?
I love working for a business that is truly independent, being able to work with/support whoever we want and see the impact within the community. Our fantastic lineup of brands and drinks doesn’t hurt either…
What’s your biggest accomplishment at Global Brands?
Since joining Global Brands out of university, there have been several milestones.. my first promotion, first managerial role, delivering my first big project, but my biggest achievement to date would be my close involvement, working alongside the international sales team, in developing Ireland to become our biggest export market!
What’s the best project you’ve worked on, and why?
I was tasked with developing our key brands presence, through online activation, on national retailer’ online platforms. Although this wasn’t the biggest project Digital Marketing was a keen interest of mine which I had little experience in – this project allowed me my first taste and I haven’t stopped since!
I’ve also organised Global Brands answer to Sky Sports’ Monday Night Football. These weekly games have proven to be a great success!
What’s your favourite product by Global Brands? And why?
The one and only Hoola Hooch, it is all my friends and I drank at Boomtown 2018 – I love the product & the memories that come with it!
So, just out of curiosity, what is your favourite packet of crisps?
Thai Sweet Chilli Sensations – elite crisps.
If you had one piece of advice to someone wanting a career in the drinks industry what would it be?
Be prepared for late nights, early mornings and a lot of fun!