We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.
Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.
At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
Role overview
We are looking for an experienced, commercially astute sales leader to take on this key strategic role as Senior National Account Manager – Wholesale within our fast-growing, independently owned UK drinks business.
You will have direct responsibility for managing some of our largest national wholesale partners, so we’re looking for a skilled account manager with strong experience in the wholesale sector — ideally with a background in managing accounts with major UK brewers or national on-trade wholesalers.
This is a hands-on, high-impact role that involves working across multiple stakeholder groups. You will be an analytical thinker who thrives in fast-paced, evolving environments, and brings both strategic thinking and operational discipline to everything you do.
Key responsibilities:
- Develop and implement strategic account plans for the wholesale channel.
- Manage and grow key national wholesale accounts, delivering strong customer relationships and commercial results.
- Identify and pursue new business opportunities to support growth targets.
- Lead joint business planning and negotiations with wholesale partners.
- Collaborate cross-functionally (marketing, supply chain, finance) to deliver integrated solutions.
- Analyse account performance and generate insights to drive continuous improvement.
- Monitor market trends and competitor activity to inform strategy and tactics.
- Prepare sales forecasts and contribute to budgeting processes in line with company targets.
- Report on key KPIs and metrics using Salesforce and other internal reporting tools.
- Take full ownership of your commercial targets and deliverables.
- Consistently seek ways to exceed expectations, building and delivering high-growth budgets.
- Contribute actively to a culture of innovation, accountability, and growth.
The Person:
- Proven experience managing large-scale national wholesale accounts.
- Strong negotiation, communication, and relationship-building capabilities.
- Commercially minded with experience managing complex P&Ls.
- Highly analytical, with the ability to translate data into actionable insights.
- Confident managing multiple internal and external stakeholder relationships.
- Results-driven with a track record of exceeding commercial goals.
- Self-motivated, energetic, and adaptable — thrives in high-growth, agile environments.
- Able to identify performance gaps and proactively drive improvement strategies.
- A collaborative team player with a growth mindset and passion for new business development.
- Solid knowledge of the alcoholic drinks category and evolving market trends.
The Package:
Highly competitive salary package including performance-based incentives, car allowance or company car, company pension, private healthcare package, 25 days holiday
http://www.franklinandsons.co.uk
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.
Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.
Please advise us if you require any adjustments during the interview process.
