We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.

We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.

Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.

At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.

Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.

The Role

With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. This hybrid role combines responsibilities across both On Trade and Off Trade channels, playing a crucial role in driving distribution, brand activation and market share growth across Northern Ireland.

You will be responsible for developing new business opportunities, managing existing accounts, and executing sales strategies across:

On Trade: bars, restaurants, hotels

Off Trade: convenience and independent retailers

Your goal is to maximise brand visibility, strengthen customer relationships, and deliver outstanding sales performance across both channels.

Key responsibilities:

Identify and secure new business opportunities across both On and Off Trade sectors
Expand distribution, increase product listings, and grow territory coverage

Deliver sales strategies aligned with company objectives
Implement structured call cycles to build a strong customer base across venues and retailers

Build and maintain strong relationships with:
- On Trade venues (bars, restaurants, hotels)
- Independent retailers
Protect existing business while driving incremental growth

Act as a brand ambassador across all channels
Execute activations including in-store sampling, events, and on-trade promotions
Ensure strong visibility and positioning of brands in all accounts

Negotiate trading terms, pricing, promotions and placements
Influence key stakeholders to maximise commercial opportunities

Achieve or exceed sales targets across both channels
Regularly review performance and adapt strategies accordingly

Deliver exceptional service to all customers
Resolve issues quickly and effectively to maintain strong partnerships

Work cross-functionally with sales, brand marketing, customer marketing, finance and wider teams
Support both on-trade and off-trade initiatives and activations

Maintain accurate records in CRM (Salesforce)
Analyse data to identify trends, risks and opportunities for growth

The person:

Strong understanding of both On Trade and Off Trade (convenience/retail) sectors
Sales experience within a similar role
PC literacy including PowerPoint, PDF, and Excel
Experience of Salesforce would be advantageous.
Strong negotiation, organisation and influencing skills.
Self-motivated and results driven
Exceptional problem-solving skills and the ability to work under pressure.
Ability to build and maintain strong relationships with clients and internal teams.
Strong organisational and time management skills.

The Package