The new geometric design stands out on any back bar and increases appeal across demographics. And Corky’s is turning SOUR with Blueberry, Mango, Passionfruit and Raspberry joining Apple and Cherry in the sour family.
- Corky’s has rebranded with a bright, geometric look, designed to stand out on any back bar.
- The rebrand and change to the range of flavours comes as sour shots are growing +68% YoY (CGA P11 2022).
- Recent category data from Global Brands highlights that low abv shots are growing at +88% YoY, faster than high abv shots. (GBL Category data 2022)
- Corky’s core range of flavours are all seeing strong growth as consumers seek out familiar yet fruity and fun experiences when in the on trade (Passionfruit +75%, Mango +48%, Apple +9% and Blueberry +9% are all growing YoY (MAT P11 2022)).
The round that sparks a great night out, Corky’s is rebranding with an all-new look and feel, utilising an exciting geometric design that’s bright, colourful, and stands out on any back bar.
The bold visual identity of the new branding increases brand recognition on back bars and appeals to a wider consumer base.
The rebrand comes as low abv shots are growing more than high abv shots, while sour shots are growing +68% year on year. As shots sales boom in the on-trade, a new generation of consumers are looking for the bold and striking branding of the new Corky’s range.
Alongside the rebrand, all of the flavours have been reformulated with a delicious sour liquid, in line with the brand’s bestselling sour flavours – Corky’s Sour Cherry and Corky’s Sour Apple. The new line-up now includes Corky’s Sour Passionfruit, Corky’s Sour Raspberry, Corky’s Sour Blueberry, and Corky’s Sour Mango. This core range of flavours are all seeing strong growth as consumers seek out familiar yet fruity and fun experiences in the on-trade.
Charlie Leaver, Head of Brand at Global Brands: “Corky’s has been at the centre of nights out since 2002, and this bold, bright rebrand will engage with the new generation of consumers and a wider demographic.
“This rebrand focuses on everything that Corky’s is about: positioning us as the go-to low ABV shot at the centre of nights out, while enhancing brand recognition and appeal in venue with an even more recognisable and eye-catching bottle that draws in consumers.
“The new flavours are sure to create a buzz in venues – we’re absolutely thrilled with the liquids and they’re going to build on the popularity of Corky’s Sour Cherry and Corky’s Sour Apple.”
Corky’s are supporting the rebrand with merchandise and POS support for listings that highlights the exciting geometric design of the range. The launch includes events across the UK that engage with the brand’s core demographics, and influencer collaborations, competitions, and engaging social media activity that place Corky’s at the centre of a big night out, while highlighting additional drinking occasions in cocktails and more.
The range is stocked across Wetherspoons, Carlsberg Group, Molson Coors, Marston’s, and more.
You can purchase stock from LWC Drinks, Matthew Clark and other major wholesalers.
Find images here: Corky’s Rebrand
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