F&S AND MASONS OF YORKSHIRE COLLABORATE TO TAP INTO PREMIUM RTD BOOM WITH NEW PRODUCT RANGE
Masons of Yorkshire has partnered with Franklin & Sons to launch a new premium ready-to-drink (RTD) can range, combining award-winning spirits with expertly crafted mixers. Launching in two 250ml variants, Original Gin & Light Tonic, and Vodka, Lime & Lemonade, the range has been designed to meet the growing demand for high-quality, convenient serves. The […]
Reef to become first UK alcoholic RTD available in Tetra packaging
Following its iconic return last year, Reef is making waves once again with an exciting new format, as it becomes the first UK alcoholic RTD brand to become available in Tetra packaging from July. Reef brought a nostalgic moment to UK consumers in 2024 with its relaunch, proving itself to be a timeless classic with […]
GLOBAL BRANDS LAUNCHES TAKE TEQUILA BLANCO FOLLOWING SURGE IN ON-TRADE DEMAND FOR TEQUILA
TAKE Tequila, owned by Global Brands, has officially launched its premium Blanco expression to the UK on-trade, expanding the range with a bold new option designed to elevate both classic and contemporary serves. With tequila demand booming, CGA data reports a 3.2% rise in tequila’s value in the on-trade last year, reaching £276 million, despite […]
VK BACKS SHEFFIELD VULCANS AS CITY CELEBRATES HOSTING INTERNATIONAL GAY RUGBY FINALS
VK, the ‘go-to sessionable drink for party people’, proudly celebrated its season-long sponsorship of Sheffield’s all-inclusive rugby team, the Sheffield Vulcans, by backing them as they hosted the prestigious International Gay Rugby (IGR) Finals last weekend. Taking place at the Tiger Dome in Sheffield, the finals welcomed inclusive rugby clubs like the Bristol Bisons, Cardiff […]
HOOCH LAUNCHES BOLD NEW CHERRY FLAVOUR TO QUENCH CONSUMER DEMAND
Hooch, the brand known for shaking up the drinks industry with its bold and refreshing flavours, has announced an exciting new addition to its range – Cherry Hooch. Bursting with juicy cherry flavour and a signature Hooch fizz, this latest launch is set to be the ultimate beverage for those looking to bring a vibrant […]
VK’S BRAND-NEW LEMON & LIME FLAVOUR IS A “CLEAR CHOICE”
VK, the UK’s No.1 RTD for students for over 10 years, is cranking up the energy with the launch of its brand-new Lemon & Lime drink, inspired by consumer demand. A standout fan favourite from VK’s We Are Flavour campaign – where consumers pitched weird and whacky flavour ideas – the latest addition blends zesty […]
Hooch To Launch New Draught Format at Northern Restaurant & Bar 2025
For the first time ever, Hooch’s iconic Lemon RTD will be debuting as a draught option, launching at Northern Restaurant & Bar (NR&B) in Manchester on 11th March, before rolling out to venues across the UK from May. With the help of vibrant tap handles, one-of-a-kind glassware, and outrageously refreshing flavour, this new launch will enhance […]
WHIPPING UP A STORM: GLOBAL BRANDS BECOMES OFFICIAL DISTRIBUTOR FOR WHIPSHOTS
Global Brands has been announced as the official UK distributor of Whipshots®™, Cardi B’s vodka-infused whipped cream, ahead of its launch into the UK market. Founded by chart-topping Grammy Award winning US rapper and hip-hop mogul Cardi B, Whipshots®™, is the world’s only vodka-infused whipped cream- the ultimate indulgent sweet, yet boozy treat. Having already […]
Franklin & Sons wins IWSC Mixer of the Year Award
Franklin & Sons are proud to have been awarded the winner of the prestigious IWSC 2024 Mixer Producer Trophy! Recognising the brand’s heritage as pioneers of flavour, and its success in becoming a well-recognised and respected name in the drinks industry for over a century, Franklin & Sons has achieved consistent recognition at the IWSC […]
GATHER Gourmet Cocktails wins NPD & Packaging industry awards
GATHER Gourmet Cocktails have been awarded the Champion for Label & Pack Design of the Year – Drinks, at The Grocer NPD & Packaging Awards! Our GATHER Salted Caramel Banana Colada also won Silver in the Alcoholic Drinks NPD category! These awards seek to recognise the efforts of brands bringing excitement and difference to grocery […]
