FRANKLIN & SONS FURTHERS ITS EXPANSION IN THE US THROUGH DISTRIBUTION WITH SHEEHAN FAMILY COMPANIES
Franklin & Sons is furthering its expansion in the US, as it today announces a distribution partnership with Sheehan Family Companies. The partnership will see Franklin & Sons drinks, including its Premium Tonic, Ginger Beer, Ginger Ale, Sparkling Pink Grapefruit, and Sparkling Guava & Lime & Club Soda, distributed across Massachusetts, Wisconsin, New York State […]
Hooch Celebrates 30 Years with Bold New Collaboration: ‘Second Squeeze’ with SALT
In a year already fizzing with excitement, iconic citrus legend Hooch is celebrating its 30th anniversary with a bold and juicy collaboration with craft brewing trailblazers, SALT and Ossett Brewery. Introducing ‘Second Squeeze’ a special edition 440ml can that’s sharper, zestier, and ready to steal the show all summer long. Following the buzz of their […]
MOJO’s Strategic Switch to Franklin & Sons Drives Record-Breaking Results
At Global Brands, we’re proud to partner with forward-thinking operators who aren’t afraid to make bold moves—and MOJO is a perfect example of what’s possible when great brands and great businesses come together. Earlier this year, MOJO made the strategic decision to move away from the longstanding category leader in premium mixers and instead serve […]
HOOCH CELEBRATES 30 YEARS WITH £1.8 MILLION NOSTALGIA-FUELLED MULTI-MEDIA CAMPAIGN
Iconic drinks brand, Hooch, is celebrating its 30th anniversary with a bold £1.8 million investment in a nationwide multi-media marketing campaign. With a legacy rooted in 90s innovation and cultural relevance, Hooch is set to make a significant impact throughout summer 2025 with a campaign that pays homage to its heritage while engaging a new […]
STOP CRYING YOUR ART OUT: HOOCH UNVEILS ULTIMATE 90s INSPIRED MURAL TO CELEBRATE 30TH ANNIVERSARY
Hooch, the OG alcoholic lemonade brand, has unveiled an eye-catching mural in the heart of Manchester city centre that revels in nostalgia and pays homage to 90s culture. The mural has been introduced to Mancunians ahead of the brand celebrating its 30th anniversary and acknowledges the highly anticipated return of another 90s icon, Oasis. This […]
TURNING BACK THE CLOCK: HOOCH RE-RELEASES ICONIC 90S CAN AS LIMITED EDITION TO CELEBRATE 30TH ANNIVERSARY
Hooch, the original trailblazer of the 90s alcopop movement, is celebrating its milestone 30th anniversary with the limited-edition re-release of its iconic 1995 can – based off the original design that first hit shelves and shook up the drinks scene three decades ago. Featuring the unforgettable lemon character that caused a stir back in the […]
F&S AND MASONS OF YORKSHIRE COLLABORATE TO TAP INTO PREMIUM RTD BOOM WITH NEW PRODUCT RANGE
Masons of Yorkshire has partnered with Franklin & Sons to launch a new premium ready-to-drink (RTD) can range, combining award-winning spirits with expertly crafted mixers. Launching in two 250ml variants, Original Gin & Light Tonic, and Vodka, Lime & Lemonade, the range has been designed to meet the growing demand for high-quality, convenient serves. The […]
Reef to become first UK alcoholic RTD available in Tetra packaging
Following its iconic return last year, Reef is making waves once again with an exciting new format, as it becomes the first UK alcoholic RTD brand to become available in Tetra packaging from July. Reef brought a nostalgic moment to UK consumers in 2024 with its relaunch, proving itself to be a timeless classic with […]
GLOBAL BRANDS LAUNCHES TAKE TEQUILA BLANCO FOLLOWING SURGE IN ON-TRADE DEMAND FOR TEQUILA
TAKE Tequila, owned by Global Brands, has officially launched its premium Blanco expression to the UK on-trade, expanding the range with a bold new option designed to elevate both classic and contemporary serves. With tequila demand booming, CGA data reports a 3.2% rise in tequila’s value in the on-trade last year, reaching £276 million, despite […]
VK BACKS SHEFFIELD VULCANS AS CITY CELEBRATES HOSTING INTERNATIONAL GAY RUGBY FINALS
VK, the ‘go-to sessionable drink for party people’, proudly celebrated its season-long sponsorship of Sheffield’s all-inclusive rugby team, the Sheffield Vulcans, by backing them as they hosted the prestigious International Gay Rugby (IGR) Finals last weekend. Taking place at the Tiger Dome in Sheffield, the finals welcomed inclusive rugby clubs like the Bristol Bisons, Cardiff […]
