FRANKLIN & SONS APPOINTS NEW UK BRAND AMBASSADOR
Franklin & Sons has announced the appointment of Joe Mantle as its newest UK Brand Ambassador, strengthening its engagement with on-trade partners and bartending professionals across the country. Joe Mandle joins Franklin & Sons with nearly eight years of hands-on experience in the hospitality and drinks sector. His previous roles include work at the 4-star […]
Shanky’s Whip Secures Key Regional Retail Win with Co-Op East of England Stores
Shanky’s Whip, the fast-rising Irish liqueur and whiskey blend brand known for its distinctive flavour and standout branding, is set to make its debut in over fifty Co-Op East of England stores, rolling out from September 2025. The listing marks a significant milestone in the brand’s continued growth across the UK off-trade, providing Shanky’s Whip […]
VK PARTNERS WITH BUTLIN’S BIG WEEKENDERS TO BRING THE Y2K PARTY VIBES THIS SEPTEMBER
VK is getting the party started with a karaoke-inspired activation as part of a nostalgia-infused partnership with Butlin’s Big Weekenders. Launching at Butlin’s Back to the 2000s Big Weekender in Skegness on 26th September, the iconic RTD brand is giving budding karaoke enthusiasts the chance to channel their inner pop star and belt out their […]
FRANKLIN & SONS EXPANDS CANNED COLLECTION WITH POPULAR BREWED GINGER BEER
Franklin & Sons has expanded its popular canned range with the launch of its much-loved Brewed Ginger Beer in a convenient 250ml format. Joining the brand’s three existing canned favourites, Dandelion & Burdock, Elderflower Lemonade, and Raspberry Lemonade, the new addition strengthens Franklin & Sons’ reputation for delivering authentic, flavourful drinks in a format that […]
FRANKLIN & SONS FURTHERS ITS EXPANSION IN THE US THROUGH DISTRIBUTION WITH SHEEHAN FAMILY COMPANIES
Franklin & Sons is furthering its expansion in the US, as it today announces a distribution partnership with Sheehan Family Companies. The partnership will see Franklin & Sons drinks, including its Premium Tonic, Ginger Beer, Ginger Ale, Sparkling Pink Grapefruit, and Sparkling Guava & Lime & Club Soda, distributed across Massachusetts, Wisconsin, New York State […]
Hooch Celebrates 30 Years with Bold New Collaboration: ‘Second Squeeze’ with SALT
In a year already fizzing with excitement, iconic citrus legend Hooch is celebrating its 30th anniversary with a bold and juicy collaboration with craft brewing trailblazers, SALT and Ossett Brewery. Introducing ‘Second Squeeze’ a special edition 440ml can that’s sharper, zestier, and ready to steal the show all summer long. Following the buzz of their […]
MOJO’s Strategic Switch to Franklin & Sons Drives Record-Breaking Results
At Global Brands, we’re proud to partner with forward-thinking operators who aren’t afraid to make bold moves—and MOJO is a perfect example of what’s possible when great brands and great businesses come together. Earlier this year, MOJO made the strategic decision to move away from the longstanding category leader in premium mixers and instead serve […]
HOOCH CELEBRATES 30 YEARS WITH £1.8 MILLION NOSTALGIA-FUELLED MULTI-MEDIA CAMPAIGN
Iconic drinks brand, Hooch, is celebrating its 30th anniversary with a bold £1.8 million investment in a nationwide multi-media marketing campaign. With a legacy rooted in 90s innovation and cultural relevance, Hooch is set to make a significant impact throughout summer 2025 with a campaign that pays homage to its heritage while engaging a new […]
STOP CRYING YOUR ART OUT: HOOCH UNVEILS ULTIMATE 90s INSPIRED MURAL TO CELEBRATE 30TH ANNIVERSARY
Hooch, the OG alcoholic lemonade brand, has unveiled an eye-catching mural in the heart of Manchester city centre that revels in nostalgia and pays homage to 90s culture. The mural has been introduced to Mancunians ahead of the brand celebrating its 30th anniversary and acknowledges the highly anticipated return of another 90s icon, Oasis. This […]
TURNING BACK THE CLOCK: HOOCH RE-RELEASES ICONIC 90S CAN AS LIMITED EDITION TO CELEBRATE 30TH ANNIVERSARY
Hooch, the original trailblazer of the 90s alcopop movement, is celebrating its milestone 30th anniversary with the limited-edition re-release of its iconic 1995 can – based off the original design that first hit shelves and shook up the drinks scene three decades ago. Featuring the unforgettable lemon character that caused a stir back in the […]