Global Brands Expands into new category with the Launch of Nottari Sambuca
Global Brands has announced a new addition to its extensive portfolio, Nottari Sambuca, an Italian liqueur, that offers a bold, new opportunity in the category for pubs and bars across the UK. The new Nottari Sambuca, which will be launching at Northern Restaurant and Bar 2026 trade event, includes two SKUs: Nottari Bianca, a crystal […]
JAPANESE-INSPIRED LIQUEUR ASUKI TARGETS GROWTH IN ASIAN FLAVOURS AND SPRITZ OCCASIONS
A new name is entering the UK drinks market with the launch of ASUKI, a Japanese-inspired liqueur created for the modern aperitivo moment. ASUKI has been created to meet growing consumer demand for Asian flavour cues, lower ABV serves, and elevated social drinking occasions across the on trade. Launching with two 17% ABV variants, Yuzu […]
VK Squashka Celebrates Debut Scottish Listing as RTD Boom Continues
VK has announced an expansion of its newest offering north of the Scottish border, securing a listing for the brand’s latest RTD, VK Squashka, in Scotmid Co-operative. VK Squashka has launched across 180 stores for a six-week promotional period, until 6th March, with 85 stores serving as core RTD outlets – showcasing genuine demand for […]
HOOCH ON DRAUGHT HITS 86,000 PINTS AS KEGGED ALCOHOLIC LEMONADE FUELS ON-TRADE MOMENTUM
Iconic RTD brand, Hooch, made its first ever move on draught in spring 2025, responding to growing consumer appetite for fruit-forward, lower-ABV serves that offer something genuinely different on the bar. For the first time in its 30-year history, the iconic alcoholic lemonade was kegged and poured through taps into bespoke glassware, delivering a highly […]
VK unveils new enhanced RTD, ‘VK Squashka’, inspired by students
VK has announced a brand-new addition to its portfolio launching this November – bringing something completely different to the UK’s enhanced RTD market. Inspired by the brand’s loyal student fanbase, VK Squashka has been born from the university cultural phenomenon which sees students mixing their own “Squashka” (or “Squadka”) as a pre-drinks ritual. On student […]
GLOBAL BRANDS PARTNERS WITH DERBYSHIRE CONSTABULARY
Global Brands has announced it is supporting Derbyshire Police and Crime Commissioner on her “Don’t Risk The Drive” campaign – aiming to combat drink driving over the festive period. The campaign, launching on 3rd November, is designed to encourage locals to plan ahead of any festivities this Christmas – such as exploring public transport routes, […]
SOOPA HOOCH SECURES MAJOR NATIONAL LISTING WITH ASDA
Disruptive enhanced RTD brand, Soopa Hooch, is set to hit the shelves of over 150 Asda Express stores nationwide from this week, marking a significant distribution win for the Hooch portfolio and signalling continued momentum in the high-strength flavoured alcohol category. Known for its bold personality and flavour-forward innovation, Soopa Hooch has carved out a […]
FRANKLIN & SONS EXPANDS PREMIUM MIXER RANGE WITH BRAND-NEW YUZU SODA
Franklin & Sons has announced the launch of its new Yuzu Soda – catering to the growing trend for exotic and fruity flavours in cocktails and soft serves. Crafted around fresh yuzu juice, the soda combines the sharp yet sweet citrus notes of this exotic fruit with fresh water from the Lake District, carbonated to […]
FRANKLIN & SONS APPOINTS NEW UK BRAND AMBASSADOR
Franklin & Sons has announced the appointment of Joe Mantle as its newest UK Brand Ambassador, strengthening its engagement with on-trade partners and bartending professionals across the country. Joe Mantle joins Franklin & Sons with nearly eight years of hands-on experience in the hospitality and drinks sector. His previous roles include work at the 4-star […]
Shanky’s Whip Secures Key Regional Retail Win with Co-Op East of England Stores
Shanky’s Whip, the fast-rising Irish liqueur and whiskey blend brand known for its distinctive flavour and standout branding, is set to make its debut in over fifty Co-Op East of England stores, rolling out from September 2025. The listing marks a significant milestone in the brand’s continued growth across the UK off-trade, providing Shanky’s Whip […]