I started my Apprenticeship at Global Brands in August 2024. This is my first proper job, and I have had no previous experience in the industry or role. So naturally, I was a bit nervous starting out. But from day one, the team welcomed me in and made me feel part of the community.

I work in the Marketing Department within the Digital Team, my role has been incredibly varied as my apprenticeship requires me to work with different parts of the business to gain experience in all areas. I’ve worked on major projects and have important responsibilities including managing our e-commerce site Good Time In, working with Amazon, and planning and delivering social media campaigns. It’s hard to believe how much I’ve achieved in such a short time especially considering I started with no industry experience.

Before starting Global Brands, I went to Sixth Form and studied A-Level Media studies. This covered areas like marketing through advertising and content creation. I also studied BTEC Information Technology which has helped with social media management and website development in my job role. I knew university wasn’t the right route for me as I prefer to learn in a hands-on environment. I wanted to gain real-world experience in a fast-paced business, this apprenticeship at Global Brands gave me the perfect opportunity to do exactly that.

One of my proudest moments so far has been recently being a line-manager for a work experience student for a week. Teaching someone else skills I have learned over the last 10 months in a basic, easy to understand format not only cemented my own understanding but also developed valuable management skills.

I’ve grown so much both personally and professionally in my first 10 months. I’ve been trusted with real responsibilities from the very start, never treated like ‘just the apprentice’ and always encouraged to share my ideas and get stuck in.

I would 100% recommend it to anyone thinking of starting an apprenticeship at Global Brands. The opportunities to learn, grow and develop are endless. I’m really excited about what’s ahead for me at Global Brands and cannot wait to continue building my career here.