Hooch Celebrates 30 Years with Bold New Collaboration: ‘Second Squeeze’ with SALT

In a year already fizzing with excitement, iconic citrus legend Hooch is celebrating its 30th anniversary with a bold and juicy collaboration with craft brewing trailblazers, SALT and Ossett Brewery.   Introducing ‘Second Squeeze’ a special edition 440ml can that’s sharper, zestier, and ready to steal the show all summer long.  Following the buzz of their […]

MOJO’s Strategic Switch to Franklin & Sons Drives Record-Breaking Results

At Global Brands, we’re proud to partner with forward-thinking operators who aren’t afraid to make bold moves—and MOJO is a perfect example of what’s possible when great brands and great businesses come together. Earlier this year, MOJO made the strategic decision to move away from the longstanding category leader in premium mixers and instead serve […]

HOOCH CELEBRATES 30 YEARS WITH £1.8 MILLION NOSTALGIA-FUELLED MULTI-MEDIA CAMPAIGN

Iconic drinks brand, Hooch, is celebrating its 30th anniversary with a bold £1.8 million investment in a nationwide multi-media marketing campaign. With a legacy rooted in 90s innovation and cultural relevance, Hooch is set to make a significant impact throughout summer 2025 with a campaign that pays homage to its heritage while engaging a new […]

Franklin & Sons wins IWSC Mixer of the Year Award

Franklin & Sons are proud to have been awarded the winner of the prestigious IWSC 2024 Mixer Producer Trophy! Recognising the brand’s heritage as pioneers of flavour, and its success in becoming a well-recognised and respected name in the drinks industry for over a century, Franklin & Sons has achieved consistent recognition at the IWSC […]

GATHER Gourmet Cocktails wins NPD & Packaging industry awards

GATHER Gourmet Cocktails have been awarded the Champion for Label & Pack Design of the Year – Drinks, at The Grocer NPD & Packaging Awards!  Our GATHER Salted Caramel Banana Colada also won Silver in the Alcoholic Drinks NPD category! These awards seek to recognise the efforts of brands bringing excitement and difference to grocery […]

Global Brands selected as UK distributors for American Beverage Marketers

Global Brands Ltd is delighted to announce the expansion of its cocktail and mixers portfolio, through a partnership with American Beverage Marketers Inc. (ABM), the leading worldwide producer of cocktail ingredients and culinary applications. In a move that further strengthens Global Brands’ third-party portfolio, this partnership will see the independent drinks experts become the official distributor […]

Global Brands launches bar-strength gourmet cocktail range; GATHER

Global Brands has launched GATHER Gourmet Cocktails, a super-premium range of canned cocktails, available in five flavours. Launching across the UK on October 1st, GATHER combines classic cocktail flavours with an innovative, indulgent twist, designed to offer a sophisticated yet laid-back drinking experience. With premiumisation seeing a surge in popularity within the RTD cocktail category, […]

Global Brands awarded £100,000 grant to drive sustainable innovation at distribution centre

Global Brands Ltd has been awarded a £100,000 grant from the Clay Cross Town Deal’s Low Carbon Challenge Fund, set to support its ambitious sustainability strategy. The funding will be used to introduce state-of-the-art energy-efficient technologies at Global Brands’ Clay Cross distribution centre, accelerating its efforts to reduce its carbon footprint and achieve coveted net zero […]