We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
At Global Brands, we’re not your average drinks company. We’re passionate about pushing boundaries, sparking conversations, and making a real impact in the digital space. If you’re looking for a dynamic environment where creativity thrives and ideas come to life, you’ve come to the right place.
Our amazing range of products include the award-winning Franklin & Sons premium soft drinks & craft mixer range, the student favourite VK, the 90s icon HOOCH and our category disrupting All Shook Up and Shake Baby Shake canned cocktails.
Our Head Office is based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
Role overview:
We’re looking for an enthusiastic, results-driven Paid Media Specialist to join our fast-paced, creative Content & Social Team. You’ll lead the development and optimisation of high-impact paid media campaigns across Meta (Facebook and Instagram) and Amazon, helping our brands connect with audiences in authentic and engaging ways.
This role is ideal for someone who thrives in a hands-on, high-growth environment, with a strategic mindset and strong attention to data and creative performance. You’ll work closely with the Digital Marketing team to ensure our paid media strategy supports our wider e-commerce, D2C, and growth goals.
Due to the nature of our products, applicants must be confident navigating platform policies and regulatory guidance for advertising in the alcohol (18+) category.
Key Responsibilities:
- Develop, execute, and optimise full-funnel paid social campaigns across Meta and Amazon.
- Write standout ad copy, guide creative development, and build effective targeting strategies, all within brand and compliance guidelines.
- Monitor campaign performance in real-time, adjusting creative, budgets, and audiences to meet KPIs like ROAS and CPA.
- Lead budget planning and forecasting for multiple brands, aligned with seasonal and strategic priorities.
- Collaborate with Digital Marketing to ensure paid media supports wider digital and eCommerce initiatives.
- Provide regular reporting with actionable insights to improve performance and inform future activity.
- Stay on top of platform updates, paid media trends, and regulatory changes – particularly within the alcohol/age-gated advertising space.
- Champion testing and experimentation – from A/B testing creatives to refining audience segments and retargeting funnels.
- Act as the team’s expert in Meta Business Manager, Ads Manager, and advertising policy compliance.
About you:
- 2+ years of hands-on experience running Meta Ads campaigns (in-house or agency).
- Proven track record managing £1k+ monthly budgets per brand with strong performance outcomes.
- Solid understanding of the regulatory and ethical considerations around 18+ advertising (ASA, CAP Code, platform policies).
- A balanced thinker – data-savvy and creatively minded.
- Great communication skills and the ability to collaborate confidently across teams.
- Interest in culture, trends, and content – particularly what resonates with Gen Z and Millennial audiences.
- A proactive, curious mindset – always looking for ways to test, learn, and improve.
- (Bonus) Experience with Google Ads, TikTok Ads, or Pinterest Ads is a plus.
What we offer:
- Competitive salary
- Enrolment in our health and wellness scheme
- Four days in the office, one day remote
- Company pension
- Free daily lunch
- Free on-site parking
- Be part of a creative, forward-thinking in-house team shaping the future of drinks marketing.
- Work on exciting campaigns across iconic UK drinks brands.
- Take ownership of the paid media function with support from a collaborative digital team.
- Enjoy a vibrant working culture with regular tastings, events, and in-trade experiences.
- Thrive in a supportive environment where fresh ideas and experimentation are always welcome.
- A culture of learning, development, and growth
If you are a motivated and ambitious individual with a passion for great content and a desire to make an impact on some iconic brands, we want to hear from you!
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.
Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.
Please advise us if you require any adjustments during the interview process.
