Lauren Jenkinson - Content Manager

How long have you worked at Global Brands?

3 and a half years!

What is your role at Global Brands and what does it entail?

I’m a Content Manager within the Digital Content team, overseeing the content for All Shook Up, be. cocktails, and Take Tequila. My role spans end-to-end content production, including photoshoots, influencer partnerships, digital advertising, email marketing, campaign strategy, brand collaborations, social media management, and the creation of trending low-fi content.

How did you get into it?

I spent 8 years working as a commercial and wedding photographer across the UK and aboard cruise ships. This creative journey naturally transitioned into a role in social media, where I discovered my love for the world of marketing. I started my role as Assistant Content Manager at Global Brands in 2021, followed by a promotion to Content Manager in 2023.

What’s the best project you’ve worked on and why?

I loved working with Warner Brothers to support the launch of their film Meg 2 with Hooch. It was amazing to be invited to the premiere too!

What do you like the most about working at Global Brands?

I love the variety. Every day is different!

What’s your favourite GB product and why?

It has to be Take Tequila Jalapeño. It’s perfect for spicy margs!

And just to be nosy, what’s your favourite packet of crisps?

Thai Sweet Chilli Sensations 😍

What one piece of advice would you give to someone thinking about a career in the drinks industry?

Make the most of all the exciting opportunities this industry offers!