Brilliantly British drinks brand Hooper’s is set to enter the growing RTS (Ready to Serve) can market with their leading flavour, Dandelion and Burdock. The new format gives the traditional British favourite a modern twist in a more convenient, non-glass serve.
RTS cans are currently the fastest growing format in the RTD (Ready to Drink) category, having grown by +£9.4m in the last year alone and is now worth £115m*. This trend is driven by a more mature consumer looking for a new, convenient way to enjoy alcohol.
With three quarters of Hooper’s main consumer base aged 23 years and above, the brand has capitalised on this insight, launching a stylish sleek can format. The newly created 250ml can has a beautiful glossy finish and has been designed especially to stand out on shelf. It also highlights the provenance of its ingredients, including hand-picked English dandelions and burdock thistle roots.
Justin Horsman, Marketing Controller at Hooper’s says “We’re really pleased with the development of our new can serve for Dandelion and Burdock, which is a national favourite. It means our consumers can now enjoy it at a variety of social events including typical British outdoor drinking occasions such as picnics, BBQs and festivals, all of which represent the brand perfectly”.
Hooper’s is a range of sparkling alcoholic fruit brews, which were first launched by William Hooper, one of the original British drinks pioneers, in 1817. Today’s range is gluten free, uses traditional British recipes and all natural flavours to create a more modern and refined RTD with true British heritage.
* Source: nielsen 52 we. 13.08.16Hooper's Press Enquiries
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