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Our team

Global Brands' evolution continues with its people. We are a progressive and ambitious company who manage to maintain a 'family business' approach, and we now have hundreds of people working with us to grow the business and nurture our brands.

Steve PerezChairman – Steve Perez

Steven J Garcia Perez's first entrepreneurial venture came with the launch of the Global Beer Company, a business that proved profitable until cross-border shopping laws changed in 1993. Steve was unable to compete with much larger breweries and the company folded, leaving him to reinvent his business.

Steve formed GBL International in 1997 with a focus on owning his own brands. After noticing the popularity of RTD's, Steve spotted a gap in the market for a more affordable, vodka-based alternative. VK was born. Renamed Global Brands Ltd in 2004, the company has continued to go from strength to strength, growing its brand portfolio and expanding into new markets.

Steve was awarded the Derbyshire Times 'Entrepreneur of the Year' in 2010, and as well as being respected in business, Steve Perez is a well-known rally driver and competes all over the world with the Kick Energy rally team. For more information about Steve, visit:

Mark JamesGroup Managing Director – Mark James

Mark James's role within Global Brands has evolved from Sales Director, where he managed sales activity and led a rapidly growing sales team, to Managing Director, which involved developing long term strategies to grow the brand portfolio alongside company Chairman, Steve Perez.

In 2009, Mark was appointed Group Managing Director, focussing on the commercial side of the Global Brands Group of Companies, in particular procurement, distribution and manufacturing. Mark oversees Steve Perez's property divisions, including the Casa Hotel and Bradbury Hall Developments.

Shaun BaconManaging Director / Financial Director – Shaun Bacon

Shaun joined Global Brands in February 2009 bringing a wealth of experience gained working in a variety of business sectors.

He worked for Northern Foods for over 15 years in various accounting roles, which included a four year spell with NFT Distribution Ltd as Finance Director, before becoming Group Financial Director of the Pork Farms / Bowyer business. Shaun then spent 3 years in the building sector as Finance Director at Wavin, integrating the purchase of Hepworth Building Products Ltd.

Shaun was promoted to Managing Director of Global Brands in May 2016.

Julian AtkinsUK and Export Sales Director - Julian Atkins

Julian joined Global Brands in 2009 from Heineken UK where he spent 8 years in several sales positions. Prior to this, he started his career with Nestle and spent 6 years there developing his skills.

Julian has created a strong sales function within Global across the On Trade, Off Trade and Export, developing strong sales strategies and providing clear vision to secure future growth across all channels.

Santi PerezNational Account Director - Santi Perez

Santiago Perez has been with Global Brands since day one, when the company was founded. With his career in the company beginning in a number of roles ranging from deliveries to sales, Santi has evolved with the business to become the company’s National Account Director.

Focused on maintaining and developing relationships with late night, high street venues, Santi's role involves liaising with customers to create lasting partnerships with Global Brands, raising the profile of the company’s drinks portfolio. Santi is always on the lookout for new business opportunities.

In his spare time, Santi likes to travel around the world. He’s recently taken up golf and is an avid football fan.

Our brands

Our international brands incorporate spirits, wine, beer, soft drinks and rtd's. Our products are developed and managed to reflect new consumer tastes and experiences.