• Added: 132nd May 2021
  • Blog

Hooch expands into the spirit category with a new range of three flavoured spirits

  • Global Brands Ltd expands Hooch portfolio with move into spirits category
  • Hooch Spirits include two flavoured gins and one flavoured rum
  • Trend-led, true strength spirits at 37.5% ABV
  • New product development follows 106% brand growth in the Off Trade

On the back of extremely strong growth for the brand (106% in the total Off Trade)[i], Hooch is extending its range of RTDs with a leap into the spirits category and the launch of three flavoured spirits. Developed on the back of the brand’s core RTD flavours – Lemon, Pink and Hoola – Hooch Spirits are ‘true strength’ spirits at 37.5% ABV and include three fun and uncomplicated flavours; Lemon Gin, Raspberry & Lemon Gin and Mango & Lime Rum.

Following on from the game-changing launch of Pink Hooch, which achieved more sales than any other NPD in the 52 weeks up to August 2020[ii] and the growth of Gin at +19% value and Rum at +26% value[iii], Hooch Spirits are set to become the must-have drinks of the summer for legions of Hooch fans and spirit-lovers alike.

Charlie Leaver, senior brand manager at Global Brands, comments: “We are so excited by the extension of the Hooch brand into 37.5% ABV spirits. The original RTD, Hooch as a brand retains a lot of loyal followers from the 90s, whilst constantly recruiting new contemporary consumers. This new range allows all those fans to enjoy Hooch in a different way and recruit even more fans to the brand. The great thing about Hooch is that it’s straight-forward; tasty, easy-drinking liquids with a citrus kick, so just like our brilliant range of RTDs, this range of spirits should have wide-reaching appeal to convenience consumers and beyond.”

RSPs for the spirits are £20 each. Raspberry & Lemon Gin is available to buy online now at www.goodtimein.co.uk and Lemon Gin and Mango & Lime Rum are available to pre-order. Other routes to market currently include Booker and independent wholesalers. 

Notes to editors

For more information, to speak to the Hooch team, or for samples, please contact Senior Digital Content Manager Charlotte Hutton on 01246 216000 or Charlotte.hutton@globalbrands.co.uk

About Hooch  

Hooch is the no nonsense alcoholic lemon brew containing real lemons and natural juices. With a sharp burst of citrus that explodes onto the palette, Hooch is super refreshing, ideal for when letting go, having fun and not taking life too seriously. With a passion fruit and mango sidekick, Hoola Hooch for when times get tropical. Last year Hooch smashed it out of the park with their debut Pink Hooch raspberry lemonade flavour, and was the most successful RTD launch into the supermarkets in 2021! (source Neilsen RTD dataset 52 w/e 30.01.21)

[i] Source: Nielsen 52 we 30.01.2021

[ii] Source: Nielsen 52 w.e 08.08.2020

[iii] Source: Nielsen 12 months to October 2020