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Keith Lemon's face on't OOOCH brews

Tuesday, 01 July 2014 09:57

Keith Lemon’s face is coming to an outlet near you following the launch of promotional Hooch SKUs.

Launching a limited edition promotional bottle and can, Hooch is literally putting Keith Lemon’s ‘face on’t bottle’. Featuring an image of Keith, the SKUs give consumers the chance to enter a competition to win ‘Keith Lemon’s Dream Holiday’ to ‘H’orange County’, which can be entered via the Hooch website at www.hoochlemonbrew.com.

The new SKUs build on the brand’s huge ATL campaign bringing ‘OOOCH’ to the nation, with their TV campaign launching to great acclaim. Praised by The Guardian and listed as The Drum’s Ad of the Day, the advert is continuing to run across popular slots on ITV2, Channel 4, 5 and Sky. Supported by a big social media drive and promotional material in outlet, the total reach of the campaign is a staggering 16.5 million* consumers and counting.

Simon Green, Global Brands Marketing Director, comments:

“The massive Hooch campaign has already put ‘OOOCH’ on the lips of a new generation, with 31% of all UK adults aged 18-24 seeing the advert 2.8 times, helping to drive engagement on social media up by over 2000%. The new promotional SKUs bring the TV campaign into outlet for the consumer, making Hooch a must-stock brand for summer 2014.

Sources:
* 1.3m divided by 2.8 (freq) on TV, 7.7m socially, 2.7m PR (consumer and trade), 0.3 KL bottles in outlet, 0.9m KL neck collars in outlet