The unusual calendar of events, which runs from May to August, will see the Hooper’s Landrover and bar heading up and down the country to deliver true British refreshment to those involved in and watching the brilliantly British events. Hooper’s traditional heritage combined with its truly unique flavours, which include Dandelion & Burdock, Cloudy Lemonade, Ginger Brew and Strawberry & Elderflower, means that the brand is well placed to sponsor these equally unique events.
Hooper’s sponsorship starts with The Stilton Cheese Rolling Festival, in the village of Stilton near Peterborough, a traditional event devised by village pub owners in the 1950’s to attract tourism to the area. This will be followed by the Maldon Mud Race in Essex, which will see hundreds of people dredging through mud flats in fancy dress to raise money for charity.
In August, Hooper’s is sponsoring the renowned World Hen Racing Championship, held at the Barley Mow Pub in Derbyshire. Finally Hooper’s will be heading to Wales as the title sponsor of The Hooper’s World Bog Snorkelling Championships, which was recently named by international travel guide, Lonely Planet, as one of the top things to visit in 2014.
Alongside the Hooper’s branded Landrover and bar, Hooper’s will be supporting the sponsorship through PR, Social Media and experiential activity. Additionally, P.O.S will be offered to local pubs to enable them to benefit from the increased visibility of the brand.
Simon Green, Global Brands Marketing Director says,
“We wanted 2014 to be a year of ‘Great British Experiences’ for the Hooper’s brand and we believe that sponsoring these events is a great way to bring the brand to life in a unique and traditional way. Each event will receive national and even international TV, radio and print coverage, making them a fantastic platform to reach out to new Hooper’s drinkers.
The brand is experiencing exceptional growth in both the on-trade and off-trade and our sponsorship of these events demonstrates our continued investment in the brand.”