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Drinks Inc announced as exclusive distributor

Wednesday, 11 December 2013 16:26

Drinks Inc. and Global Brands are pleased to announce an exciting new partnership which will see Drinks Inc. exclusively managing Northern Ireland distribution of Hooper’s and Hooch, two of the fastest growing products within the Global Brands portfolio.

Hooch, which was revived by Global Brands in 2012 after almost a decade since it was available in the UK, is synonymous with the Brit Pop generation and has successfully capitalised on the recent trend for ‘retro revolution’ brands to become one of the year’s most successful product launches. Licensed by Molson Coors Brewing Company to Global Brands, the Hooch brand has experience rapid growth of +614% yoy.

Available in 500ml bottles, the three 4% ABV flavour variants include; Lemon, Orange and Blackcurrant. Now positioned as a drink designed to be served over ice, Hooch is targeted at 18-25 year olds as a credible alternative to the growing fruit cider category.

Bringing traditional refreshment to Northern Ireland, the Hooper’s range of drinks takes its name from William Hooper, who spent the 19th Century travelling the globe to find innovate flavours he could bring back to UK drinkers.

Today the 4% ABV range of classic flavours includes Dandelion & Burdock, Ginger Brew, Cloudy Lemonade and the recently launched Strawberry & Elderflower. Available in 500ml bottles, the whole range has been developed to pair perfectly with some of our favourite dishes and is targeted at discerning 25 to 24 year old drinkers seeking interesting new flavours.

Simon Green, Marketing Director at Global Brands adds:

“Drinks Inc. is one of the largest and fastest growing drinks companies in Northern Ireland and we’re incredibly pleased to have them on board. Both Hooper’s and Hooch have demonstrated fantastic growth in England, Scotland and Wales over the past 12 months. Through our new partnership with Drinks Inc. we are confident that we can continue this success into Northern Ireland and deliver two of our latest product and brand innovations to new markets.”

To find out more about stocking Hooper’s or Hooch, please contact your local Drinks Inc. sales representative or call 028 9066 7744.