Corky’s is leaping ahead in liqueur innovation with their exciting new glitter infused liqueur.
Global Brands’ marketing Director, Simon Green, comments:
“Corky’s is breaking the boundaries of the liqueur category with the launch of Corky’s Glitter Mix .
“Liqueurs are a huge category, worth £836 million to the on-trade*. To further accelerate the current growth of 19%*, new steps of innovation need to be taken. With Corky’s growing seven times faster than the leading liqueur brand*, it is in an ideal position to continue to lead the way in the category.
“After a year of research and development, Corky’s Mango Glitter Mix blends together mango, one of the fastest growing flavours in the liqueur and soft drink categories, with a unique edible glitter ingredient, suspending sparkle within the liquid.
“As the first and only liqueur in the speciality category to contain edible glitter, Corky’s Glitter Mix has delivered true innovation. This new development follows the already distinctive flavour range, the widest in the category, and pioneering SKUs such as last year’s Corky’s Test Tubes.
“Not only for celebration shots, Corky’s Glitter Mix adds a twinkle to a range of serves, ideal for the festive season. Shared serves include Discobowls, mixing Corky’s Mango Glitter Mix with VK Ice Storm producing a ‘Sparkling Tornado’.
“Corky’s is a true game changer in the speciality liqueurs category, creating never before seen theatre of serve, boosting interest and excitement into the liqueur category.”
Corky’s Glitter Mix is launching exclusively in the on-trade in November and will be available in all major routes to market. To find out more, please call 01246 216000.
Sources: *CGA MAT July 2013