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All That Glitters... Jungfrau Gold Edition

Monday, 21 October 2013 12:29

23 carats are now an affordable luxury with the new Jungfrau Gold Edition.

Global Brands’ Marketing Director, Simon Green, comments:

“Jungfrau Gold Edition is creating the ultimate celebration moment with its premium new gold infused liqueur.

“Cinnamon and gold flaked liqueurs are growing at +17%*, one of the biggest growths in the liqueur category. Consumers are willing to pay a premium for new and innovative brands, spending 4.2% more when they go out**, and the finest liqueurs give a perfect base for innovation. This increased spend has encouraged a surge of the ‘Weekend Millionaire’ trend, and nothing says lavish lifestyle more than drinking a gold infused liqueur.

“The Gold Edition is an extension of an already successful herbal liqueur, Jungfrau Krauter Likor, offering a great opportunity to offer a luxury brand at competitive prices to maximise profit.

“Cocktail serves are a huge part of this trend, growing at 36%***. Flaked with real 23 carat gold leaf and flavoured with cinnamon, Jungfrau Gold Edition lends itself perfectly to luxury cocktails, with recipes such as the ‘Espresso Martini Gold’ combining Jungfrau Gold Edition with Kahlua and Espresso, topped with a dusting of cinnamon.

“The millionaire experience goes further than just the liquid however; packaged in a stunning clear glass bottle backed by the brand’s trademark glittering mountains, the floating gold flakes give an eye-catching twinkle. On-trade activity such as the Jungfrau Gold Edition Bar Tender Awards, Black and Gold Parties and a range of luxury branded POS create a lavish event outside of the bottle.

“The brands which invest and innovate are the ones that will succeed, and our new Jungfrau Gold Edition is a glittering example of premium originality and design.”

Jungfrau Gold Edition will be available to the trade from November. To find out more, please call 01246 216000.

Sources:
* CGA MAT March 2013
** Zolfo Cooper Leisure Wallet Report 2012
*** Drinks International 2011