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VK add Halloween Thrill to their Ghoul-Fish Bowls

Tuesday, 24 September 2013 12:54

VK, the best performing RTD in the on-trade*, is offering a theatrical new serve for the Halloween period, bringing the spookiest time of the year to life on the bar with their crackling Ghoul-Fish Bowls.

Global Brands’ Marketing Director, Simon Green, comments:

“Halloween is a high volume student period and we want to support the on-trade to help them make the most of this. For students, it’s about going all out with the Halloween theme, and there’s no reason why a drink can’t be part of this.

“In true Halloween style, we’re adding popping candy and Dracula teeth sweets to the VK Ghoul-Fish Bowls, which produce a spookily sinister crackle and generate Halloween theatre to the serve.

“VK is available in seven different flavours, which taste great on their own but even better when mixed up in shared serves. In the Ghoul-Fish Bowls we are offering four Halloween shared serves, including Black Cat (VK Blue and Corky’s Sour Cherry, topped with lemonade and ice) and Ghostly Green (VK Apple and Corky’s Sour Apple, topped with lemonade and ice). With VK being the number one RTD for 18-24 drinkers, and Corky’s at +6.5%**, mixing these products together produces an innovative Halloween option.

“The VK Ghoul-Fish Bowls are an exciting consumer offering, yet simple for outlets to produce by using their existing VK fishbowls. Popping candy and Dracula teeth sweets are available from VK, with screen media POS support.”

VK sales support is now available for on-trade outlets. Please call 01246 216000 to find out more.