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Amigos reveals new look bottle ahead of spirit beer boom

Wednesday, 03 July 2013 08:29

The fastest growing tequila flavoured beer on the market*, Amigos, has unveiled a new-look embossed bottle as part of a wider investment campaign that’s already seen the brand sponsor ITV2’s hit new comedy, Plebs.

Available now, the new 330ml bottle brings the unique Aztec brand identity directly into consumer hands and is expected to further accelerate Amigos’ impressive rate of sale. Amigos Tequila Flavoured Beer is experiencing triple digit growth in both the on and off trade markets, and to capitalise on this excellent performance, Global Brands has revamped the bottle with Aztec patterning.

In 2013 over half of the UK adult population saw the brand via TV sponsorship, in-outlet activation and on digital advertising boards at 2014 World Cup Qualifiers, and Global Brands’ marketing director, Simon Green commented:

“Increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade’s fastest growing tequila flavoured beer.

“Spirit Beers are on track to be one of the trade’s most profitable categories because they offer a point of difference and they’re grabbing consumer attention to the point where, when stocked, they outperform traditional lagers.

“The brands that continue to invest and innovate are the ones that will succeed, and our new bottle strengthens Amigos Tequila Flavoured Beer’s quality credentials whilst enhancing the synergy with all wider brand communication.”

Sources:
*Volumes +205% (Nielsen 2012)