Corky's Schnapps announced its new visual identity in October, with the unveiling of a striking new sleeve on 70cl bottles.
The collection of 5 sour, fruity flavours are the only glitter schnapps available on the market. Designed to be enjoyed as a single shot or incorporated into a delicious cocktail, the Corky's flavours are diverse and packed full of flavour. The full collection is as follows:
- Sour Cherry
- Blueberry Glitter
- Mango Glitter
- Raspberry Glitter
- Sour Apple
The new sleeve covers the entire body of the bottle using vibrant eye-catching colours that stand out and make a real impact when displayed on the back bar. The entire range in 70cl bottles is coated with the metallic new look which also features a partition through the label allowing consumers to see the sparkly liquid and bring the glitter to life.
The new visual identity will be heavily supported through trade press, national sampling campaigns and customer activity. Corky's has highly engaging activity plans running alongside a big growth strategy for social media.