Established in 2008, Kick Start is a British energy drink brand that tastes great and is outperforming the total Soft Drinks market in the UK.
At +17% growth, Kick Start is one the UK’s best performing functional energy drinks because of its superior taste and unique marketing proposition. Kick Start is exclusively linked to video console gaming and gamers who make up 68% of all energy drinks consumption in the UK.
Previous brand collaborations include some of the biggest video games and publishers in the world, such as Duke Nukem Forever, Batman: Arkham City, UBISOFT’s Far Cry 3 and Ghost Recon in the USA. In 2012, Kick was the Official Energy Drink for the third biggest film in cinematic history, Marvel’s Avengers Assemble. Kick Start was also the first energy drink to pioneer the use of QR code technology in the UK.
Kick tastes great as a standalone soft drink but also mixes well with spirits such as Jungfrau Krauter Likor and Jungfrau Gold Edition in ‘energy cocktails’.
Kick is the fastest growing British energy drink in the USA and Africa, and is available in over 10 countries.