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Look Hoo’s Back...

Hooch, the brand that defined the Nineties Brit Pop generation, is officially back on the market.

The re-named Hooch Alcoholic Lemon Brew has kept its retro appeal but is now available in distinctive 500ml bottles and is designed to be served over ice, making it a competitor for fruit beers and ciders.

The iconic brand, which features real fruit juice and is renowned for its sharp fruit tastes, features the new tagline, ‘Refreshment with Bite’. 2014 sees the launch of a £million marketing campaign, featuring comedian Keith Lemon as the new face of Hooch which is set to put Hooch on the lips of a new generation.

Hooch Alcoholic Lemon Brew has a 4% ABV and is targeted primarily at 18 to 35 year-old males.

Tasting Notes:

Hooch Lemon Brew - A sparkling, alcoholic lemon brew made with real lemons and natural juices. Hooch delivers a sharp bite of citrus which explodes on to the pallet but immediately softens to a subtle lemon tone, delivering complete refreshment.

Hoola Hooch - Information to appear soon.

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