Brand performance: VK
Global Brands exports to over 30 countries worldwide and employs hundreds of people with extensive industry expertise. Each month we will be publishing insights into the performance of our brands and how they can help your business.
VK has the best Rate of Sale in the On Trade RTD category (*source: CGA P10 2010).
VK is the only RTD brand to increase distribution in the On Trade (*source: CGA P10 2010).
Cafes and Wine Bars are driving new openings and footfall in 2010. VK is has grown volume and distribution in this channel against a declining competitive set.
VK has a stronger Rate of Sale than most of the RTD brands in the Off Trade (**source: nielsen Oct 2010).
Our international brands incorporate spirits, wine, beer, soft drinks and rtd's. Our products are developed and managed to reflect new consumer tastes and experiences.
Each brand within the Global Brands portfolio represents a key component of our business, this month we focus on a core brand - the colourful and versatile, Corky's vodka liqueurs.