Corporate and social responsibility
At Global Brands, we pride ourselves on knowing how to appeal to our audiences without compromising on our values, and we take our responsibilities as an alcoholic drinks business seriously.
Our core brand portfolio and target markets are youthful and fun, and our marketing campaigns reflect this, but they remain strictly targeted at the 18-plus age bracket.
As a Code signatory of the Portman Group, Global Brands supports alcohol-awareness charity, Drinkaware, and is proud to be part of their pioneering smarter drinking campaign, Why Let the Good Times Go Bad?
Society and the drinks industry will continue to change, but ensuring that our business impacts positively on the world around us is at the heart of everything we do.